Important Reasons to Choose Magento For E-Commerce Websites

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Read this article to know in detail about the various advantages of using Magento for E-Commerce businesses. Hire expert developers from the Magento development company for good quality services in this field.

One of the popular PHP based frameworks, Magento is one of the most flexible platforms which supports E-Commerce businesses and organisations. With its extensive functionality, Magento addresses the business requirements ideally, driving it further towards progressive growth and advancement. Moreover, with rapid technological growth, the responsibility for creating a steady digital presence has also increased, which is why people look for robust frameworks to rely on.

There are several benefits of using Magento for E-Commerce digital businesses. Set up by the expert Magento programmers, it has responded adequately to every fast-growing digital store, promising more futuristic growth in the coming days. The benefits of choosing and utilising Magento has been mentioned below -

1. Open Source

Magento is exclusively open-source which means that one can modify its functional features whenever needed. One can customise the websites according to the requirements of the company and consequently conduct the operations of the business. The term open source also means that you can make modifications on the website by adding extensions or plugins.

2. Scalable

Magento is scalable which means that it supports the business towards rapid growth and advancement. Be it any small or large organisation, Magento will smoothly adapt to every minute requirement only because it is so flexible.

3. Easily manageable

While Magento successfully brings every E-Commerce dream to a reality, even customisation of every frontend and backend task is achievable here. Besides this, the merchant can manage multiple stores from a single admin panel via Magento. This way, a lot of time and effort is saved for the store owner as well as the developer. Management of all online sales happens smoothly. One can also enjoy multi-language and multi-currency options here. International shipping, order management, support is also offered to the users.

3. Multiple Storefront with single back end

Usually, every E-Commerce store has a single website with a single setup. However, in Magento, it has several advantages to give the user. The users of this platform can create specific, independent websites for all categories of products in the store. The possibility of handling and running multiple websites via a single backend system is made possible through Magento. The users can give these websites a plethora of attractive looks, designs and templates to draw more and more customers everyday.

4. SEO friendly features

All the developers associated with Magento development go for SEO optimisation after designing the website. This is done with the aim to bring the services and products of the store to top Search Engine Page ranking results. Those websites which have been developed on Magento can also be customised easily, by altering the Meta tags, categories, URLs, keywords, descriptions, keywords, contents and modifying other information. This platform has HTML and Google sitemaps so that the bots can easily crawl the Google website pages and therefore highlight them on top of the SERP. Thus Magento drives unending inbound traffic with powerful and resourceful tools which boost the website conversion rate, the average value of orders, like up-sells and cross-sells.

5. Security

Magento comes with stronger security measures that provide full protection to the data of the users. Implementing the SSL security along with a dedicated IP is easily done via Magento with the help of an expert developer. This provides absolute assurance that the customers feel completely safe while buying products online from the store. Magento also provides multiple options for payment which paves the way for rich user experience.

6. Easy third party integration

While using Magento, one can easily integrate with any third-party extension or service, additional plugins, applications so that the E-Commerce website is easily optimised. This includes different payment gateways, providers for shipping, market automation, tools for tag management etc.

While the platform of Magento is a huge opportunity for the various E-Commerce websites to reap benefits from, there are also other notable features which draw more purchasers and online retailers towards it. This includes providing for a qualitative experience for the users, allowing smooth software integration, mobile-friendly configuration systems and more.

Jonathan Paul is a highly skilled Magento Programmer associated with a leading company in Australia named PHPProgrammers. The author has written this useful article to explain to the readers the various prominent advantages of using Magento and why it is the best choice for E-Commerce websites.