Importance of UX/UX in Mobile App Development

by Rob Stephen getaprogrammer

Read this article to know about the importance of UI and UX in mobile app development. Design is a vital element of every smartphone app, be it iOS or Android. One can hire expert mobile app developers to avail the best services in the field.

With every passing day, technology is becoming extremely smarter. Since the market of smartphones is already budding, for the users the element of design plays a crucial role in using mobile applications. The mobile app developers in Australia are taking special care in designing the best quality apps so that more customers are attracted every day. Hence one cannot simply deny the importance of design in the development of smartphone apps.

User Interface

Also known as the UI of the design, this part mainly includes the feel and the appearance of the application. The look of all applications is necessary. This is because it usually decides the way customers engage with it. Emphasising on the application presentation, the companies attract customers by making them focus on the app design, thus understanding as well as considering their requirements.

User Experience

The UX determines the user’s point of view or ensures how the application feels to the users. This factor creates a deep impact on the customers’ impression of the business. It consists of all the elements of the user and their interaction with the app. Focussing on good user experience is a routine duty of every company since it amplifies the trust, loyalty, satisfaction of the consumers, improves usability by making these apps flexible and scalable. A skilled UX designer will always know about this factor and do some thorough research before creating the final product and launching it into the market.

The design industry has crossed several rivers to become innovative and creative. It has also influenced the smartphone industry, with the developers giving their fair share of attention to application design. They follow the latest market trends when it comes to both android and iOS apps. They arrange the elements and include them according to the app content while also checking the infrastructure and other components. The design screens and the various other custom components should be compatible and responsive to the app.

Secondly, the design of the application should also match the performance of the application. While factors like customised components, visual effects also impact the designing, it is not too difficult as one might think. The main aim is to make the customers happy through enhanced performance and greater visibility.

The different designs which the developers currently focus on include the following:

1. A simplified design

This implies minimalism in the content design, including simple colour schemes and controlled step by step actions. The elements of UI should be attractive as well as engaging. Besides the font colours, icons, animations should all be presented in a simple manner.

2. Linear designs

This is mainly concerning animations and other processes which includes a specific starting point, a middle point and an end which informs the users how much time one needs to spend as well as the remaining time period required to complete all the actions step by step.

3. Content-Centric designs

This basically focuses on the content, the main message that the app wants to convey so that proper communication can be initiated with the users and other customers.

4. Gesture animation

If the component has any gesture action it has to be specified through gesture animations. This includes colours which are focussed on life, keeping in, mind not to break the rules of the general application design. Every similar content should have the same animation with similar kinds of actions. In the application, it should be defined well if the user zooms in, swipe or tap on it.

5. Material design

The developer should implement this for every design without missing any vital point of concern. This includes following the rules of both iOS and Android. One has to keep in mind the app bars, the outlined text fields, animations and validations and every other aspect. It should be innovative, responsive and also well-explained.

6. Personalised designs

This is another important trend for the current year. According to this rule of design, the app should have a personal dashboard welcoming all the users when the application is opened freshly. One can include personal actions in it which the app will complete. The developer should encourage consumers to use this application more by including push notifications, improved actions paving way for more personalisation. The interaction with the customers is very crucial. The app functions on the patterns and tendencies of the users which makes it fancier.

Rob Stephen is one of the most experienced and skilled app developers in Australia working with a reputed company named GetAProgrammer. The author has written this article to elaborate to the readers the importance of design, UI and UX in mobile application development.