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Importance of User Experience in Your Real Estate Web Design

by Kristen White Blogger
User experience is one of the most emphasized qualities of a great real estate website and for the right reasons. It is what makes it easy for users to navigate from one page to another, and also find whatever it is they are looking for with ease.
As a real estate agent who is searching the net for what makes a great website, you’ve likely come across the term “user experience,” or “UX.” But have you stopped for a second to consider what it is or what it entails? If you haven’t, then this article will let you in on the topic and also inform you of why it’s a must-have feature for your site. 

What is the user experience?
User experience is exactly what it sounds like – it is how a person feels when interacting with your realtor website. Although user experience can mean different things to different people, some elements cut across the board. User experience involves all the emotions that users might feel while they interact with your platform as well as their responses (both psychological and physical), perceptions, and behaviours. 

User experience can be equated to customer service because it meets the exact needs of the clients without bother or fuss. But going all the way with user experience translates to developing something that’s a “joy to use.” 

With that in mind, let’s look at some importance of user experience in your web design

Put your site of “best” list
One thing that’s synonymous with the best realtor websites design is that they have an exceptional user experience. To achieve this kind of user experience, these platforms seamless merge the solutions of various disciplines, including marketing, engineering, industrial design, interface design, and graphical design.

Keep users in your site
According to a study, 79% of users who land on your website will leave and search again if your content is not optimized. Mobile users are 5X more likely to leave a task if the site is not responsive for their device. Unfortunately, most of these mobile users are prospects who are interested in buying a home. A Gomez report dubbed “Why Web Performance Matters” showed that 88% of online users are less likely to return to a website after a bad experience. 

Raise your site’s conversation rate
One study revealed that a well-designed user interface could increase a site’s conversion rate by up to 200%. Consequently, the superior user experience could generate conversion rates of up to 400%. 

Quickly gain trust
When clients visit your website, you only have a couple of seconds to influence them into taking the next action. Investing in user experience optimization is essential to gain brand recognition, trust quickly, and ensure user retention. 

Enhances usability
Usability is a critical element of your website design. It refers to the site’s utility, whether it is easy to use and includes features you require. Accessibility and offering resources for disabled people (like those who are visually impaired) are also references to usability.

Conclusion
As a real estate agent who is keen on attracting customers through your site, having a great realtor website design that ensures quality user experience matters a lot.

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About Kristen White Committed   Blogger

285 connections, 0 recommendations, 1,021 honor points.
Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Dec 12th 2019 07:11. Viewed 246 times.

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