N number of users buying decisions are influenced by website online reviews. A bad statement and review affect your business sales. To manage all reviews and feedback, this entire procedure calls online reputation management. Having a good Online Reputation management strategy adds another level to your SEO marketing. It also improves your local search engine ranking.

Negative Reviews Impacts

Negative reviews impact website reputation. We all know that first impressions are important. If anybody looking for a negative review, he/she won't buy anything from your website. So reviews are the first impressions of the company and business. These are negative reviews impact:

• Lower google rating: stars rating is key — people don’t want to work or do business with companies who have less rating.

• Decreases Sales: Negative reviews are the cause of lower sales & revenue.

• Hard to resolve: If a website has many negative reviews. It's very hard to fix & regain the user's trust again.

Also  Read :Negative Keywords Management – Reap The Benefit

How to manage Online Reputation

Brand Analysis: you must take a quick analysis of the online reputation of your brand. Get an idea of what people are getting on social channels, blogs about your business.

Update Content everywhere: Need to update all content & reviews on every channel. You have reverted to negative feedback with a positive solution. Fresh content helps you to update your website ranking.

Start Monitoring:  Now it's your daily task to update your listing, business profile & generate new reviews. You must be actively monitoring the reputation of your brand. Try to understand the service satisfaction levels of customers.

All these activities help you to play an active role in online reputation management also improve your relationship with the customer.

ORM is a long term process that is developed on the basic modules of search engine optimization to make your brand image better than before. Above points shows the importance of online reputation management.

Originally Published: https://www.oodlesmarketing.com/blog/importance-of-online-reputation-management/