Importance of Analytics in Social Media Marketing

by Jeremy Banks Evolutesix

Social media for businesses is no longer an option; it's a necessity. In a world optimized by light speed information dissemination, it's a wrong move not to have a social media presence. But businesses are catching up and almost everyone has a Facebook page. Now, what do you do with this precious data? You analyze it!

Social media analytics is the method of gathering data from social media websites and analyzing data using social media analytics tools to make business decisions. The most prevalent use of social media analytics is to study customer sentiments to promote marketing and customer service activities.

Social media metrics are significant because they confirm you can gauge how successful a campaign is, how strongly your social strategy is performing, and -- sequentially-- if it will influence your overall business.

Social media analytics shows you the good, the bad, and the ugly

The beauty of analytics is that they never lie. There's no such thing as wrong analytics, just wrong marketing strategies. Analyzing your traffic and user data allows the company to identify what they're doing wrong and improve on it — inversely, what they're doing right and continue doing so. This gives the marketer an idea of what to do next and what steps to take when promoting a business.

Gives you an edge over your competitors

Analytics aren't limited to your campaigns. There are ways to track your competitor's campaigns without breaching any legal boundaries. All you need to do is look for free analytics software online to measure your competitor's success. The program will run their campaign against yours and show you the differences in your campaigns.

Develop tactics in growing consumer loyalty to your brand

What keeps businesses alive? It's the customer. If you don't have customers spending on your products and services, you won’t have a business to run. If you use analytics the right way, the data will reveal trends in which your viewers are receptive to. Do more of what they enjoy, but don't forget to play around and add exciting things into the mix to spice things up.

Allow your business to thrive and grow by letting new tactics into your marketing game. Social media is a powerful (and free!) tool that you need to harness, don't let it go to waste.

Besides, if the whole social media marketing thing is not your speed, you can always outsource the efforts to a social media agency in Davao.