HQBE - Hip Hip Hurray to Hic Hic Hurray; The Brand Story!

by Kavya Mathur Alocohal Deals Delhi & NCR

In the times when mobile apps are increasingly becoming a remedy to everything, HQBE - Hip Hip Hurray created well grounded intrigue for mobile app users with its enthralling offerings on board. This recent app launch stirred some juice as it is catering to the party goers and liquor lovers brigade.

The recent interaction with the team unraveled the brand story and the struggle behind building of the product. As projected by the entire team, which comprises of 5 core team members, HQbe is the ultimate party planet which promises to resolve all party dilemmas for the party goers. This team comprises of a thinker, a technocrat, a creative guy, a marketer and an account professional; and comes with a collective experience of 75+ years. This is a highlight in self. The team came together with a vision to create something off the league, which caters to urban class that believes in having good times at ease.

As spoken to the team representative and Founder, Gagan Saxena, the interesting inside story behind HQBE - Hip Hip Hurray unraveled itself. In his words, "The idea came about when we experienced and also witnessed many urban class working professionals looking for meaningful and easy-on-pocket breaks from daily chaos of life, and find some relaxation revolving around partying, drinks, good ambience and good company. There is always a need to discover Hqbe best place to party in Delhi, and the preferred restaurants, choice of food are always much sought after. It was then, when we thought of combining all of it in one single mobile usable product which can be handed over to every smart phone user who is at legal drinking age, and all the questions related to partying, food and drinks can be answered - HQBE- Hip Hip Hurray got conceived!"

With the recent launch, and a significant number of downloads happening, it seems; HQBE - Hip Hip Hurray is on its way to Hic Hic Hurray, already.

As it is clear that this mobile app would be dealing with liquor and drinks hence the question of legal compliances arises. Answering the same Saxena added, "Our business model itself promotes the idea of drinking within legal compliances and purview by encouraging people of legal drinking age to find better places. Keeping the same in mind, we are working within the hemisphere of rules and regulations posed by government, and our business model is devised keeping every adherence in mind."

Here are some of the USPs of HQbe - Hip Hip Hurray:

· The app resolves all the party problems such as finding a place, finding a reservation or finding the choice of liquor in town, in user's suited budget.

· It makes weekend parties for party lovers easy and hassle free.

· It helps to locate the happening restaurants, happening events and parties in the city, favorite music, favorite drinks and desired crowd as per user's mood.

· It keeps the users informed about happy hours and exciting offers at various joints.

· It helps the users to land at the right place to nibble on their favorite starters.

· It helps the users to pre-book their table and drinks for any given date, and offers easy transfers on that.

· It helps the users to book a party for your friends, in another city, at another pub.

To say it all, with HQbe - Hip Hip Hurray is a party app where users can discover the nightlife in delhi around them and catch hold of exciting offers available with every download and further usage of the app.

From listing of food and liquor at a pub to providing information on entry fees and cover charges, from happy hour listings and real-time offers to listing out a place based on user's mood, HQbe promises to keep the users informed about all the party action in the town.

Entirely based on cloud computing at the backend servers, for a quick and effective interface with pubs, bars, restaurants and food joints in and around the capital, the business initiative is taking a geographical kick-start from Delhi & NCR and later plans to spread its wings in Chandigarh, Pune, Mumbai, Bangalore and Hyderabad; as stated by the technocrat team member.

“Year 2017 has been extremely crucial. One needs to share the inside tale with the audience so they know what is on the cards and what went into building the brand. It is one of the proudest products for the entire team and we are upbeat about its success too. Sometimes, you see, it is important to tell your story to the people to connect with them in flesh and blood.” These were the last words from the founder, Gagan Saxena.