How Well Do You Know Your Customer?

How Well Do You Know Your Customer?

Knowing Your Customer

Getting To Know Your Customer

Today, I am going to share with you some tips on how to be the expert online as well as offline referencing rich-marketers-manifesto

The key is to know more than your customer.

Be the EXPERT!

You don’t have to be a rock star.

You don’t have to be a guru!

Simply…..You just have to know more about Internet marketing than the person sitting across the table.

You need to know that in the Internet world there are 3 types of buyers/customers…..

Type 1:  People who know they need SOMETHING

• When you think of this first type of  customer/buyer, think of someone who wants to buy a baby stroller.

• They open up Google and type ‘baby strollers.’

• What they get presented with is page after page of listings and websites with all kinds of information about ‘baby strollers.’

• Brands. Colors. Prices. Features. Benefits.

• What happens is they start to narrow them down in their mind, and writing down styles and brands they like

Type 2:  People who know what they want

• They research the products.

• They’ve narrowed their choices down to a few different ones.

• They go back to Google and start typing specific names!

• Notice the difference?

• They are looking specifically for information on certain products!

• As they are going through the results, they are gathering more and more information.

They’re about to enter the third and final stage…

Type 3:  People who know what they want and are ready to buy!

• This person is the most profitable

• They’ve already done the research.

• They know exactly what it is they want.

• All that’s left is a few final details.

• They’ve already made up their mind to buy.

• They’re just looking for information on WHERE and HOW MUCH!!

• They’re already sold!

• They just need that final push.

Remember to build up so much value in their mind through your ‘solution,’ that hiring you IS the only option…..no matter how much you charge.

 How well do you know your customer?

If you enjoyed this post and found TONS OF VALUE, please do yourself a favor and click on the “like” button and share…..Thank you!

Sharing Is Caring!

To Your Success,
Joan Harrington

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Created on Jun 18th 2012 11:27. Viewed 103 times.

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