How to Write Natural Content For Better Online Results
by Amy Parker SEO ExecutiveUseful SEO Tips On How To Make Your Content More Google-Friendly
As you may already know, Google released two massive updates over
the past couple of years: the Panda and the Penguin updates. Both of them
target the content published by website owners, and their purpose is to lower
the rank of low-quality websites and to increase the rank of websites that
truly offer value to the reader. Every website owner knows that search engine
optimization plays a vital role for increasing the traffic and improving the
visibility of the website, but it is essential to understand that there are
virtually two types of SEO: white hat SEO (the positive and efficient
techniques based on natural SEO) and Digital Marketing Services in Cardiff the black hat SEO
(negative techniques that are penalized by Google).
Take a look at our Infographic:
Useful Tips On How To Make Your Content More Google-Friendly
Original Content – The Key To A High-Ranking Website
The first and perhaps most important aspect that you need to take
into account is to publish only high-quality, original and well-written content
that will bring value to the reader. The content must be engaging, as this is
the only way to keep the reader interested and to bring more visitors to your
website. This is part of what is known as content marketing, a popular
technique designed to increase traffic – the technique is used by more than
half of the marketers worldwide, and approximately 9 out of 10 readers say that
they are very satisfied when reading original and informative articles. As
statistics reveal, more than 70% of the marketers claim that an efficient
online marketing strategy can be more efficient than the traditional magazine
ads.
How Can Blogging Come In Handy?
Another great SEO technique for website owners who want to boost
their website ranking is to start a blog – there is no faster, easier or more
efficient way to create inbound links than through a blog where you post
quality, original content. The secret is to post the content on a regular
basis, as this is the only way to make sure that Google will index it faster.
When it comes to indexing, Google uses a special crawler designed to analyze
both the content and the keyword density, as well as to determine how relevant
it is to your website – depending on the results, the content will be indexed
and will appear in the SERP.
A blog can be of great help, and statistics reveal that large
companies and organizations who have a blog have reported over 90% more inbound
links. Your blogging frequency is also very important – if you blog a few times
a week, the chances are that you will be able to get up to 5 times more traffic
per month.
The Power Of Press Releases And Promotional Copies
Press releases and high-quality promotional copies play a crucial
role when it comes to increasing the ranking of your website. This type of
content is slightly different from the classic articles and blog posts in terms
of format, but one thing is for sure: they are regarded as authority content
and Google will pay attention to them more than it would do to articles.
However, Digital Marketing Services in Bristol is important to focus
only on top-notch press releases and to avoid illicit methods like article
spinning or keyword stuffing otherwise Google will, most likely, penalize your
website. Not only do press releases serve as a great way to attract website
visitors, but they are also great to inform people about your website or
business.
Promotional offers, on the other hand, are also great for
generating leads, traffic and prospects – customers react very well to special
deals and promotions, and this will basically be a win-win situation, both for
them and for you as a website owner. More than 80% of those who read a promot
are likely to share it with their friends, family or business acquaintances,
which can result in even more leads. On the other hand, seven people out of ten
claimed that they would be more loyal to a company that offers sales promotions
on a regular basis, while over 60% of people claimed that promotions do improve
the image of a company.
Social Media Is Your Greatest SEO Ally
Social media networks have boomed over the past several years,
with millions of registered users all around the world – Facebook, Twitter or
Google+ are only three of the social layers that can connect you with your
target audience, so why not use them in your best interest? Many website owners
use Facebook to keep their fans informed about the latest posts, updates,
contests and such – this is an efficient and cost-effective white hat technique
that may come in handy for you as well. Besides this, when you connect your
website to a reputable social network, the chances are that your audience will
consider your website an authority in your niche, and they will not hesitate to
visit your site whenever they need information or guidance – this is
undoubtedly a great way to attract loyal long-term readers.
Google+ is growing at a faster pace than ever before, with hundreds of millions of active users all around the world, and there is no easier way to claim authorship of your website’s content than with the help of your Google+ profile. When that happens, Digital Marketing Company in Bristol the search rankings will be positively influenced. In addition to this, people who see content distributed on social media are likely to share it with their friends and family and, on the other hand, this is a great opportunity for the website owners to keep in touch with the readers and to get some high-quality and unbiased feedback from them.
The Bottom Line
The bottom line is that these two massive updates are designed to
improve the user experience, and to make sure that Internet users only get the
most relevant and informative content whenever are looking for
something on Google. While these updates are certainly beneficial for some
website owners, they can wreak havoc on other people’s website rankings. The
tips and hints mentioned above will help you increase the rankings in the
search engine and to attract more visitors to your website at the same time,
without any financial investment.
Resource:- https://telegra.ph/Hiring-an-Online-Marketing-Agency-Qualities-to-Look-For-09-25
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Created on Sep 26th 2019 00:05. Viewed 386 times.