How to write Creative Content & Headlines to dominate your competition - Ameya eMarketingby Ameya Sailu Digital Marketing Services
1. Know your audience
Before you create content, you’ll want to know who will be viewing the content and where.
2. Don’t Sell
If readers smell a pitch, they’ll flee. Remember that “it’s not about you, it’s about them.” Customers don’t really care what you do or how you do it, only what you can do for them.
3. Don’t be boring You may think that others might find your industry uninteresting and that no one wants to hear about it. Write about
• What you do,
• Construct your story,
• Describe the problems you’ve solved or
• List helpful hints for potential customers
4. Provide helpful, relevant content that is of interest to your audience
Think about the articles you read; the blogs you follow or the videos you watch. Besides being entertaining, they address issues you find important; they teach you things about your business or about life that you need to know. Take that approach with your own content.
5. Write an attention-getting headline
Your Content Marketing - Ameya eMarketing may be valuable, but if your headline is mediocre, your click through rate will be low. If the headline doesn’t grab them, you’re done.
6. Grab them with visuals
There’s a big reason that platforms like Facebook, Pinterest, Google+, YouTube and even LinkedIn are so popular…people like to look at images. A great photo, conceptual illustration or video conveys a message far more rapidly and effectively than words.
7. Make sure your content is well written
Correct spelling, grammar, punctuation and sentence composition can’t be stressed enough. One typo may be enough to send your reader hitting delete.
8. Structure your content to make it easy-to-read and skimmable.
Every piece of content should have a beginning, middle and end.
- At the beginning, Make a promise to your reader; tell them what you’ll deliver. - Support your promise - Then conclude by restating, in a different way, the point you set out to make at the beginning.
To make the content easy-to-read and skimmable, break up copy with subheads, use short sentences and paragraphs; bold words, bullet points, numbered lists and italicized phrases help move the viewer through your piece.
9. Keep it simple – address one issue.
Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.
10. Include a CTA
Tell your viewer what you want them to do once they’ve experienced your content…call or email you, post a comment or share on another social media platforms like LinkedIn, Facebook, Pinterest, Twitter and Google+. Incentivizing viewers.
Created on Aug 30th 2019 02:49. Viewed 154 times.
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