How to Select the Best Web Design company for Your Business?

by Upen Patel Founder of Samaj Infotech

Now more then ever people spend more and more of their time online. The online presence of companies become the norm opposed to a simple extension of a new business arm. Still many small and medium-size businesses have this question. They seem to be very reluctant to spend time on and investing in the best website for their needs. The reason is that they often wonder "How to choose the right web design company?" It might not be a difficult task if we do some homework before meeting potential web design companies.

People who have the desire for growth obviously need a website that is usable and able to attract a crowd. However, website design and build can consume sufficient time and money if you fail to choose the right web design company or the right team. The most common problems with inexperienced web companies are irrelevant to work, going beyond the estimated time and in turn, burning money, lack of personal attention, lack of creativity, no additional work, and even additional cost for undefined or unspecified work that may not have been included in the original estimates.

Growing Face of our business:

Your website, for many users, will be the face of your business in today's online world. It replaces your first line support and your sales team in many situations and has to reflect your corporate tone of voice; reflect brand character, be original and more glaring and how the message of what you do. Do you think your website does this? If not, this is the right place to be, keep reading and find out some crucial things when deciding how to appoint a web design company to get the perfect site for your business.

You might like to Follow our guide below, steps to take before hiring a web design company:

Spend time on looking at the clients and portfolios of the web design company

Who have they worked for before? Check on few sample websites and see the colour combinations, catchy ideas, simple yet innovative designs and easy navigation options. One of the most important generic factors is the layout and design of the site. It must convey the aim of the business and be easily usable to the target audience.

Interview the web design company before going for the actual work

Website design is all about communication, specifically communication of your brand through all the others to your audience. In order to build a site, which communicates effectively with your target audience, the web design company must first understand what your aims are. So talk to them, get them in for an informal chat over coffee and check if they understand your business or if they have worked with other similar businesses. See if you could access a pool of talent within the web design company but always have a single point of contact to ensure nothing gets lost in the transaction.

Know their Primary Programming Languages and Operating Systems

It is really vital to know their technical strength. The company should be open about the languages they use and their preferential choice of software systems. The basic you should be looking for is open source PHP/MySQL and ASP.NET programming languages, two schools of code but specialism's in each do count. They should be ready to give a technical advice that would best meet your needs and budget.

Estimate the deadline to complete the project

Inquire about the turn around time for projects similar in size to your project. This should give you a fairly clear idea about their working process. If you have a hard deadline to meet, be sure you tell the designing company at this point so that they can plan accordingly.

Check whether they offer innovative ideas and designs?

Research shows that most reader's eyes will be attracted to creative design before reading the text on the page. A small, creative and intuitive design is equal to thousand words. So the web design company should be able to give interesting and innovative ideas. While your ideas are most important in the design of the site, you should expect the web design company to explain what works and what does not, to take the creative lead and help you achieve your goals in design.

Know about their process and skills

Check if the company uses the best practices and methodologies. See if they have any industry accreditations, formal training or background education. You may want to ask how the quality of the work is managed and maintained. You can usually save money pulling your online budget under one roof so make sure that you ask about additional services they provide, do they offer any additional services like SEO, Social Marketing etc.

The website is live! What's next?

Check whether the company is providing internet-marketing services like SEO. SEO is a grit for websites, a professional company should be able to offer you a variety of options including organic, PPC and social media marketing including Facebook and other social network advertising. Depending on your business requirements, they should be able to create custom online campaigns, email campaigns and help you achieve maximum results from your new site.

Do they have any guarantee for troubleshooting?

Working with software is tricky full stop, multiple languages, systems, platforms all transferring data and an incredible rate, the best coders in the world come across bugs. Most of the companies will offer to troubleshoot for small bugs with no additional costs but usually only if this is impeding how the site should work. Make sure they resolve any "code bug" that occurs. To ensure that you have a preplanned sketch about the site from the very beginning. A rough guide? Ask yourself is this not "doing what it should" or "could this be improved" often bugs are improvements to the site which is additional work.

Consistent help and progression into the future

Ask if they provide any training to understand web statistics, maintenance, security etc. Some companies advise you on how to grow your online presence as your business grows. They consistently provide help on marketing your site, promoting it on search engines, adding new features, making changes, and updating you on new developments in the industry that you could take favour of, changes that make you stand out along of your opponent.

So what are you waiting for? Hire a best web design company and be online!

SamajInfotech web design company in Gandhinagar is dedicated to providing creative, transparent and effective Web Design, Web Development Services to businesses that have a desire to increase profits by making a difference.