How to Regain Lost Organic Traffic in 2022?

Throughout the year Google has made changes in the search algorithm by launching three major updates. 

These updates include focused improvements in the search engine. Many of these updates were done in the same date range, making it difficult to find out which update has caused traffic loss for webmasters.

If you are facing traffic loss to your website and need an urgent solution then you must contact Best Digital Marketing Company in Lucknow. 

Google has recently rolled out the page experience update past this summer. 

This update checks the secure and fast-loading pages on mobile devices as the core requirements for ranking in the Google search engine.

thus several websites had lost traffic due to this update. Furthermore, Google is planning to roll out this update for the desktop websites also. 

So, it may be worth, if you spend time on improving your website load speed and enhancing security.

This is only a page-level update, so the webmasters can easily run diagnostics for their URL.

But for large websites this could take a significant time, that's why Google has given advance notice for this update.

Taking this update into consideration, it's the best time to utilize cloud hosting services for faster load times. 

These hostings have built-in speed and also have security optimizations that can make your website is fast to load on desktop and mobile devices.

Google has also rolled out Search Quality Guidelines for content quality. These guidelines are mainly for industries like finance, healthcare, eCommerce, and so on.

Quality of content is a key indicator of how your site is going to perform in search engine rankings. 

Googles the main objective from this update is to ensure that the websites provide useful content to their users. 

So, if your site ranking is going down you must analyze your content to make it informative. You must provide content authored by an expert in that field.

If you own an eCommerce website then you should provide both pros and cons of all the products on your website.

Google nowadays focuses on more informative content for the users instead of meeting the minimum word count to rank in search engines.

You should add media objects like videos and images to your site content for getting back the lost traffic from google.

Quality backlinks for your website are still a strong factor in the ranking of a website. 

Google removes the unnatural links and spam links to filter the links that they believe may violate the webmaster guidelines.

Google rolled out "Link spam update" in the past months to target the links from the blog posts, affiliate links, and sponsored blogs link.

Google is targeting these links as these are low-value links and made with low effort. 

Google marks these links as unnatural links and having these links to your website can decrease your ranking.

So if you are facing lost traffic then you must remove your lost links and low-effort links from your website to regain your lost traffic.

Losing website traffic has many causes but it also gives the opportunity to focus on better SEO for your website. 

Taking a comprehensive approach to your website's SEO will put you in the position to regain your lost traffic.

If you still face traffic loss you can hire an SEO Company in Lucknow to regain your website traffic.

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