How To Promote Your Shopify Store With Zero Budget

by Rahul Singh Make My Business Online

In a world where technology is evolving, it is not hard to believe that you can promote your online store for free. For example, according to the recent data, organic SEO constituted about 33% of the search traffic, whereas paid-search generated only 32% of the traffic. Therefore, with the assistance of the best digital marketing agency in Delhi, you can productively promote your brand with zero budget. Organic marketing has given a path to various brands in developing their market to ensure steady growth. Therefore, organic promotions are the trending marketing strategy adopted by several firms and agencies. Let's shed light on various approaches to promote your brand for free on Shopify.

How to promote Shopify store for free

Email marketing is an essential tool

It is perhaps the most traditional marketing strategy used by any online marketing agency. According to a 2016 study, 23% of the audience open promotional emails. 18% of these people indeed visit the online store daily. So don't shy about sending your customer's frequent newsletters, offer emails, vouchers, etc. Furthermore, you can use your creative writing skills by drafting a call to action email.

Put your hands on search engine optimization

SEO forms the fundamental ground on which a digital marketing company builds its strategies. There are several ways through which you can boost your SEO. Some of them include-

Let distinct meta titles and descriptions enhance your shopify

Product descriptions and meta descriptions are critically essential to elevate your SEO. It would help if you wrote them in a unique and creative style to get a better ranking.

Keywords search is priority

Keywords are popular terms that consumers frequently search on Google. By adding keywords in your content and your Shopify store, you can increase your page's visibility. However, remember to add relevant keywords; otherwise, the improvised Google AI algorithm won't give your page a higher ranking. A digital marketing company in Delhi NCR has some of the best professionals that can boost your SEO scores.

Tagging images with Alt-text

Many Shopify stores make the rookie mistake of avoiding their product images with alt-text. This feature allows the owner to give the product images a reasonable title. Moreover, by tagging your product photographs with alt-text, your products can be found on Google Images, thus bringing in more traffic from the onlookers.

Communicate with confidence

One of the fantastic perks of online shopping for both buyer and seller is flexible communication. Any potential consumer can drop their queries through email or online chatbox. You can also expand your communication by answering customers' questions on a platform such as Quora to bring traffic to your website.

Public relations makes your brand stand out.

In today's world, you don't have to burn a hole in your pocket to get a PR agency. You can write a press release on your own by letting online tutorials guide you. There are extensively detailed instructions on how to write an attractive PR release. Next, you can use free apps and sites, such as Anewship, to distribute your PR release.

The use of social media marketing

Social media marketing strategies have changed the way digital marketing is executed in today's world. According to recent statistics, about 43% of online stores get significant traffic from social media platforms. Here's how you can use social media platforms to promote your Shopify stores.

Go live

Social media platforms like Facebook and Instagram have a feature that lets you do a live broadcast. It is a great way to increase consumer engagement as consumers will have a direct insight into how your brand works. Have a live Q&A session, share the story behind your Shopify store to get maximum reach.

Unboxing new products

64% of online customers have stated that a video about the product or the brand on various social media platforms helped them make their final purchase decision. You can make an unboxing video, where you unveil the brand new products of your label. It will not only help you gain traffic but also create an atmosphere of curiosity and anticipation among your customers.

Influencers

Social media influencers have to be one of the most millennial terms of this generation.

Influencers naturally have clout following and making your brand's face can considerably increase your product's awareness and sales. Social media marketing agencies in Delhi NCR can help you connect with authentic influencers of Instagram, Facebook, and other social media platforms.

Advantages of social media marketing

Grasp your market with facebook business tools

Facebook boasts of having more than 2 billion active users and is genuinely an untapped potential of social media marketing. Facebook has business tools that let you generate ads to increase engagement, awareness, video views, app installs, etc. You can also measure these parameters to modify your strategies.

Nothing can beat instagram influencer marketing

Instagram uses influencer marketing and hashtags to make your brand prominent among users. These influencers are trending almost every other day, and having them talk about your brand or review your products will incite the followers to look into your brand.

Say yes to reddit Q&A strategy

Social media companies in Delhi NCR helps you answer questions about your brand to generate promotion. Reddit marketing is one of the freest and effective ways of marketing to get traffic.

Final word

MMBO is a budget-friendly online marketing company in Delhi NCR that has helped many Shopify stores to increase the consumer base and sales. If you need to grow your business effectively, head to their website for guidance and essential tips.

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