How to merge CRM system implementation with your existing systems
by Carl Womack Software Development & IT Product MarketingIntegrating the CRM with
third-party apps helps you to boost sales and support efficiency for your
enterprise and encourages you to use additional features not included in your
CRM. This can help you transfer info, text, connect through social media, talk
and any other resources that influence how you handle sales and customers. You
will determine what you integrate at this point–some integrations may need to
wait until you're finished deciding.
Third-party
Apps:
Contacts, companies, and
documents can be transferred from a different source in several ways, depending
on the ability of your CRM. A CSV file is the most common alternative, but it
depends on the strength of the software to scan data from one platform to
another. Some CRMs provide data migration resources for third parties, which
are also based on the CSV format but which are configured for a
"handshake" user-specific software.
Email
integration:
Email integration with popular
platforms such as Gmail and Outlook should be straightforward. CRM should
include emails sent and received in both places with CRM contacts to track
conversations, including basic email functionality. You can also contact the
CRM directly to find out when an email has been received.
Social media:
Teams who want to add a social
sales component to their tools can add additional, contextual insights to help
prospecting and customer service by connecting them to Twitter, Facebook,
LinkedIn, and Instagram. This feature does not include all CRMs and those with
varying capacity for social communication from the CRM system implementation , for example.
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Created on Feb 17th 2020 08:35. Viewed 438 times.