How to Measure the Popularity of your Android App?

Mobile apps are a comparatively new concept and a section of your client base may still prefer using mobile responsive website. You are afraid that, if you suddenly switch over to apps, your business may lose its esteemed clientele. A firm offering effective Android app development services can assist you to assess which clients use Android apps. In due course, the developers can modify the site and make it acceptable to all your clients.

The following steps can delineate the process of identifying potential clients who use app and modifying your app, if necessary.

# Gather information about your existing client base

The firm offering app development services can collect information about your current clientele. Occupation, age, gender, which is their preferred social media site and how frequently they use your mobile app are some important information.

They can use Google Analytics to identify the behavior of visitors on your website. Google Analytics can tell them what percentage of clients prefers using your app.

# Collect feedback from the app users

When they have identified the group of clients who access your site through mobile apps, the experts at the firm offering Android app development services try to obtain feedback from them. It is essential to know what your clients feel about the quality of service you are offering them. Email marketing, social media and push notifications are useful to communicate with clients who use mobile app. If you receive positive feedback from the app users, you can keep their contact details. When a new deal comes up you can send them newsletters and emails.

# Identify and speak about the benefits you offer

As a business owner, you should know how your products can help a client. You can reach out to your clients via social media, newsletters and emails to tell them about the benefits of using your products or services. You can write a blog and post it on social media. When readers realize that you can help them, they download the app. When they need your service, they can find it right on their mobile phones.

# Check out what your rivals are doing

If you want to offer efficient service to your clients through your apps, you must know what your competitors are doing. The Android app developers can download the apps of your competitors and find out what special services they are offering. They can read the blogs of competitor sites and also visit the social media profiles of the competitors to learn about their offers. This approach can help you understand what type of facilities appeal to your clients.

# Restructure the app as per your client’s needs

When you have collected feedback from your client and checked what competitors are doing, you should make changes in your app. You have to use the right keyword combination to highlight certain products or services. Understanding the mentality of clients is important to reach out to them effectively.

Hiring a firm offering Android app development services can make sure that your mobile app is liked and used by all your clients. So, approach an app developing firm to ensure expanded reach to your clientele. 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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