How To Maximize Conversions With Mobile Display Advertising

The reach of mobile is reaching to markets all over the world. As per one survey, three-quarter of the world population will be accessing internet via mobile by 2017. Even at present time, for more than half of the day, the mobile phone searches outruns desktop searches. In this light, many advertisers have shifted their focus from traditional website banner advertising to mobile display advertising. Since you're here, you might already have invested or decided to invest in mobile display advertising campaign. Here I am going to show you various ways to maximize your conversions of mobile advertising campaigns.

Keep your copy small:

This is a common advice but advertisers often forget its importance. Visitors are there at the site primarily for the purpose of accessing its content and a big banner can be a great source of distraction. This is more so in mobile phones, where users have screen of just 4 to 6  inches. Therefore, keep your banner small, attractive, and to-the-point. Such a banner will surely feel more attractive and help you in maximizing your conversions.

Real-life targeting:

With the new mobile technology, you will be able to know who visited your website and eventually target them on their social media profiles. This strategy is called real-life targeting and has been found to be highly influential in enhancing consumer loyalty and hence conversions.

Data driven placement:

Data driven placement is all about using the first and third party data to exactly trace the online behaviour and activities of your target audience. With this information, you'd be able to sufficiently modify and target your mobile display advertising at right place and in a right way and thus, increase your overall conversions.

Maintain consistency:

Even if you follow all the above mentioned strategies, but fail to maintain consistency, you should not expect any great changes in your conversions. Consistency is the key: it is as true for desktop banners as it is for mobile displays. Your message should be consistent and if this consistent message resonates with your customers then it would surely increase the relevance and value of your company and as a consequence will increase the conversions of your mobile display advertising.

The “Fold” consideration:

For desktop banner ads, two groups have formed regarding the placement of ads in context of fold location. The first group wants the banner on above the fold, while the other says that the location does not matter. In mobile display, however, there is no such argument. Since, mobile devices come in varied sizes, it becomes rather impossible to know the exact location of the fold. Due to this, all advertisers have consented that the best location to keep the mobile banner ads is at the top. By keeping your advertisement at this location, you are sure to greatly increase your conversion rates.