How To Market A Podcast In 2022? This Expert In Audio Production Knows!

by PRC Agency PR

Congratulations! You’ve decided to create your first podcast! Good for you! But before you go ahead, there’s a report you need to read first.

With more than 850,000 active podcasts today and nearly 48 million episodes published, you may find it difficult to find your voice amid the cacophony. Offering a lifeline to those that need it the most, Voices – the #1 voice marketplace in the world – has published a new report on how to better market your podcast in 2022.

Read it now at https://www.voices.com/blog/best-practices-for-marketing-your-podcast-in-2022

Their new report clarifies the basic mistake that many podcasters do: Not planning ahead. Despite its simplicity in set-up, podcasting is a complex art that requires constantly thinking ahead. From having the right software to book schedules with guests to writing a bullet-proof script that will capture the target audience, creating a great podcast requires a lot of forethought.

This can be just as simple – or difficult – as choosing the right name for your podcast. Similar to any content creation, the title should reflect the goals and objectives of the product or service being marketed. It wouldn’t make sense, for example, to market a deeply masculine motorcycle podcast with something like “Dainty Grandmother’s” or “My Sister’s Bike.”

The title of the show should embody everything the podcast is about – whatever genre or subject it covers. Further, the title should be SEO-friendly. With a massive competition base, you should always remember to stand out from the crowd with great SEO keywords, if not in the show’s title, then in the titles of the specific episodes.

It is also important that each podcast script is edited in such a way as to make great excepts. These 3-5 sentence excerpts offer a “sneak listen” into what the podcast is about. If done correctly, it encourages your listeners to tune in. It is crucial that podcast scriptwriters (even if that means just talking to yourself!) take this into consideration when drafting their scripts.

Voices is the most trusted voice marketplace in the world. Its talent pool of voice professionals is considered the largest global marketplace for anything voice-related, whether voice-over or audio production.

The company serves clients from all around the world. Customers are encouraged to contact them through e-mail.

Good luck in starting your first podcast! Go to https://www.voices.com so you can learn more.