How to Increase Domain Authority of Your WordPress Website

Each website owner knows how higher rankings in search engine result pages play an important role. You will get more traffic as you showed up higher in the people's searches. This is one of the major facts that website administrators or owners can not ignore.

Now the ranking depends on the domain authority of your website. In this article we will study domain authority and how you can improve domain authority to rank your website higher.

Domain Authority

Domain authority (DA) can be known as the importance of a website in a particular niche, field, or industry. With the help of a Complex analytic algorithm, its relevance will be calculated.

From 1 to 100 it will be scored, where a low score will signify the lower domain authority and a higher score will signify the higher domain authority. The average domain authority will have a score between 40 and 50. 40 or lower DA means poor domain authority and 60 and above means good Domain authority.

The concept behind calculating the DA score is a little tricky so we will not study that. But the main 4 factors which determine the DA scores are

• Status of the website or its author.
• The similarity of a website and its information.
• Quality of information on the website.
• The total volume of website competition is a specific field.

How you can check the domain authority?

The best tools for checking the DA are

https://ahrefs.com/website-authority-checker

https://www.seoreviewtools.com/website-authority-checker/

https://linkgraph.io/

https://websiteseochecker.com/

These all DA checkers provide free as well as paid services. You can also utilize the features of some other tools that will help you to check the domain's performance. One of the best free online SEO checker tools is https://seositecheckup.com/.

If you really want to have the best domain authority for your website then you should utilize the features of some free tools mentioned above.

How to grow the Domain Authority?

The things that everyone can do to enhance the website domain authority are

Step 1: Create Quality Backlinks

Domain Authority is everything about linking. You need to keep attention to the quality of backlinks.

This clearly means the maximum number of backlinks you get will be better for you. Ensure that you are linking the quality website. Also, ensure that the links are relevant. For example, you are running a restaurant business then the links to the skincare website will not work for your business.

After this, you will have to ensure that there are no broken, bad, or irrelevant links. Ultimately you dont want anything that will damage your domain authority.

Step 2: Enhance the content of on-page

You should never ignore the fact that "Content is the king". The content on your website should be high quality not only for the website but also for Google Crawlers.

You will have higher chances of getting results on top of the google search only if you have better content. Good content means the content which looks informative, relevant, well written, creative, and 100% unique.

Step 3: Enhance the internal links and website speed

We mostly ignore the importance of internal linking. Internal linking is very helpful as it will show where the related content is and it helps SE to index your website.

Plus it is very important to improve the speed of your website as SE ranks the website which loads faster than 3 seconds. Improvements in website speed will result in higher domain authority and lower bounce rate.

Step 4: Enhance social engagement

The major ranking factors are social signals. So it becomes essential to get your content on the most well known social platforms and get engagement from it. Engagement means shares, likes, views, repost,s, and comments.

Thus the person visiting your website should find a link or icon to share content on their social media platforms. However, you can add social sharing plugins that are also compatible with major WordPress best templates.

Conclusion:

Various tools are mentioned in this article to check the domain authority of your website easily. Plus you should never forget the importance of internal and external linking. 

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Jan 20th 2021 10:49. Viewed 469 times.

Share on APSense

Comments