How to Improve your Google Search Visibility via Twitter by Rdx Tango

Google Search Visibility refers to the number of clicks or visits a site receives based on its title, content, and keywords used for the subject matter or campaign. Search Visibility allows you to get an overview of how well your site is performing on the web. Nowadays, with the availability of so many social marketing apps, gaining search visibility has become easier.

Twitter is one app where building your search visibility can prove to be a boon to your brand. But not knowing how to tackle the Twitter audience won’t do any good for your brand. So, we have listed a few tips to help you out, and these are:

Build your Brand

Create a name to suit your product, content, and brand. Remember to keep your Twitter bio/ description authentic and captivating. When users get to see your latest content on the browser, your page can benefit from the views it will get. The best part is that you have direct control over what the users get to see when they first type your name, which creates engagements and awareness and leads to gaining more followers.

Use Keywords

Make sure you are using enough keywords in your Twitter bio, tweets, and other necessary content areas. Use keywords to describe your work, content, and brand promotions. At the same time, remember to use only 1-2 of them in your bio. You can, further, add your other social accounts to your Twitter bio.

Attract your Audience

To steadily build up your page, you must keep your readers and audiences engaged and loyal to your page. To do that, make sure you are writing about the latest and trending topics or (if you are a brand) post about your latest products, etc. And don’t forget to add hashtags to your content as it creates a wide-ranged audience. You can also tag relevant people/ accounts to your thread. Ask your friends, colleagues, or branding team members to share your tweets to reach farther audiences.

Promote Yourself

Believing in your brand before anyone else is the key to gaining more reach to the larger audience and gaining engagement. Promote your content, not only on Twitter, by sharing it repeatedly but also by spreading the word on other social platforms. This trick will promote your page and content to the larger and different kinds of audience and establish your page as an authentic source.

Stay Active

One of the reasons why pages or brands don’t flourish on Twitter is because they are not regular with their content. You should remain active and post regularly on your page and try to engage with audiences by retweeting or replying to the comments. In an attempt to engage more audience, don’t post irrelevant or invaluable content just for the sake of appearing active on the apps daily. Be mindful of what you post. Again, the key is to be authentic.

Conclusion

Reaching a larger audience can take some time. Remain constant in the eyes of the audience and increase your reach each week. These tips will prove to be helpful in the long run. Remember that Google has over 200 factors affecting the search engine’s visibility that the world might never know due to privacy policies. Yet, we can make the most out of Twitter and the visibility that a page can reach.

Rdx Tango is an avid technical blogger, a magazine contributor, a publisher of guides at Business Directory , and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.

Source:- How to Improve your Google Search Visibility via Twitter

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