How to Grow Ideas for Your Business Blog Posts

by Smith Anthoinne Online Reputation Manager

Your business blog is an excellent way to keep your customers and potential customers updated on your business and its initiatives. Regularly posting to your blog helps drive traffic to your business website where you feature your products and services. However, in the course of your daily responsibilities, it's often stressful to come up with suitable topics for posting.

The following are five ways to develop ideas for your blog:

1. Blog About Your People

This is one subject that can illuminate your business to great effect. People are typically interested in people. Your people, your employees, offer value to your customers. Why not write about exceptional employees who've attained awards, promotions, or have exemplified top-notch customer service consistently.

Doing this shows you hold them in high regard for what they do for you and your customers. Your customers will also appreciate profiles on those employees who can help them when they visit your place of business.

2. Educate with Informative Articles

Your blog is a portal to teach others about your business and all it provides. Therefore, post educational and even how-to articles that are not of the sales type, but informative pieces that instruct and put a quality backlinks to sites where necessary. These timely and useful articles give your audience a greater understanding about your business, products, and services.

These kinds of blog articles help people make informed decisions. Provide the right information that answers their questions. This may result in them making a visit to your bricks and mortar and/or online shop.

3. Post a Product Review

You can do this objectively and not as if it's an ultra-hyped infomercial. In other words, talk about a related product (related to what you offer) to give quality information to your readers. You are presenting them useful information associated with what you offer.

This conveys that you are an authority on the subject - a valued information provider educated and conversant in your specialty. This builds trust with your audience. It's a great way to encourage them to check you out further when they need to make product and service decisions.

4. Relate Customer Success Stories

You certainly have customers who've used your products and services to great effect. Highlight these on your blog, with their permission. Alternatively, show the essence of the success in a general way, without mentioning specifics about individuals if they choose to remain anonymous.

The point is to let your niche audience know that your products and services do provide value and solve customers' problems. Testimonials on how your products and services helped others inspire others to give your business "some business."

5. Write Posts Based on Questions Asked by Customers

A great way to develop business blog posts is to answer questions from customers who contact you. These questions may concern how a product works to make their life easier. A question may concern a service you offer and why it is valuable. Moreover, a question may concern how what you offer can solve a pressing problem a customer may have.

Your answer to your customer can often be elaborated on through writing an article. This answer can be an effective element on your business blog. It offers vital information to those who arrive at your blog and who may have the same or similar questions.

Provide great information in the form of an article and show you are an authority on the subject and the go-to resource for people needing solutions in your niche. You can also present an article series on one theme on your blog.

Your business blog is an online ambassador for your enterprise. Take your blog postings seriously, considering the relevant and useful information that your target audience desires. Let your blog be an effective tool that helps you build your business professionally.