How To Get The Fundamentals Right When Planning Catering For Your Next Corporate Eventby Liz Seyi Digital marketing manager
Whatever the nature of your organisation’s next
corporate event may be – whether it will be a product launch, a get-together
with your most valued clients, or something else entirely – you might initially
imagine the arrangement of the catering to be one of the simpler aspects of the
whole event planning process.
You would, of course, be wrong to think that. Any
corporate event, after all, needs to convey all the finest things about your
brand. And in order to do that, you will need to achieve exacting diligence and
attention to detail.
So, let’s take a look at some of the key aspects
of catering for your corporate event that you will need to get right.
Establish the overriding theme and purpose of
The very term “corporate event” is an exceedingly
broad one. So, narrow down your aims by answering one question: what are you
looking to achieve from this event?
Whether you are seeking to raise funds, publicise
a new product or service, or even cultivate networking opportunities, your
answer to the above question will influence many other aspects of planning your
event – and in all probability, even the catering.
Determine what the best food would be for the
The cuisine that is served to your attendees will
make such a profound impression that it is likely to be one of their overriding
memories of the event. So, at the very least, the menu that you put together
needs to feel like a natural fit for the type of event you have planned, and
should indicate positive things about your brand. We’re talking delicious,
nutritious, and rewarding.
The most suitable corporate catering companies are likely to be able to advise
you here and make their own suggestions, to ensure that whatever dishes you
have prepared are well-aligned with your brand image and aspirations.
Secure the desired date and venue
The importance of a given event happening at a
very particular date, at a very specific venue, will doubtless vary from one
event to another.
If you are planning to hold the event in question
at a popular venue at a time of the year associated with holidays, you might
have your work cut out if you were to try to secure a booking at short notice.
But dates at other times of year might give you the benefit of attractive
venues and hotel rooms being easy to secure.
Then, when talking to potential corporate
catering companies, make sure they can definitely make the agreed-upon date,
including preparing all dishes in accordance with your specifications.
Consider the most appropriate type of food
Being sure about such aspects of your upcoming
corporate event as the date, location, how many people will be attending, and
everyone’s dietary requirements, will inform you in your efforts to decide on
the best type of food service to go with.
After all, a reception entailing light or finger
foods being rotated through the space, will be quite different to a buffet
situation, in which attendees would be able to serve themselves from food
stations in the venue.
Or what about more of a ‘café’ vibe, or even a
relatively formal sit-down meal, whereby guests are seated at designated tables
and food is brought to them? Again, different corporate events favour different
approaches on the catering, so these are all important decisions to make; no
one from outside your firm can dictate the single ‘right’ choice for your
Are you ready to discover the difference that can
be made by one of London’s premier corporate catering companies? If so, our
team at TPM Catering is ready and
waiting to ‘serve’ you in more ways than one; simply call
or email us for further information and advice.
Created on Jul 16th 2022 07:35. Viewed 170 times.