How to Get Started With Keyword Research for Your Blog

by Kanika Ahuja Digital Marketer

Most blogs believe search engines for the bulk of their traffic. meaning when users look for a specific keyword, you'd like your blog to be among the first results. For that to happen, you would like to seek out out what people are trying to find within the first place.

That’s what we call blog keyword research. It’s the method of finding the simplest possible keywords to focus on and using them to guide your content strategy. That way, you’ll always know there’s an interest within the articles you publish.

In this article, I’ll teach you ways to access my favorite keyword research tool, Google Keyword Planner. Then we’ll rehearse three tips to kick starter your blog keyword research. Let’s dig in! Learn more at- https://www.digitaltechnology.institute/

Google is way and away the foremost popular program within the planet. It’s only logical you employ it to assist determine what keywords people are trying to find. To urge access thereto data, you'll use Keyword Planner, which is a component of the Google Ads platform:

The Google Ads homepage.

To use Keyword Planner, you’ll got to check in for a Google Ads account. Doing so is free, but you don’t get access to Keyword Planner until you are trying to launch a billboard campaign, which needs a budget. Once you check in for Google Ads, you’ll see a choice to bypass creating your first campaign directly.

If you decide on that option, you’ll gain access to your Google Ads dashboard:

The Google Ads dashboard.

From here, you'll find the Keyword Planner, by clicking on the tools button at the highest right corner of the page:

Accessing the Keyword Planner.

Now is where things get fun. You’ll use Keyword Planner to assist you discover search term suggestions and analyze volume. To seek out new keywords, select the Discover new keywords choice to the left:

Discovering new keywords.

Keyword Planner will ask you to enter one initial keyword or more, which it uses to assist you discover related queries. You’ll also choose which region and language the tool should focus on:

Running a keyword search

Once you hit the GET RESULTS button, you’ll get an inventory of related keywords. Now it’s time to find out the way to pick the winners.