How To Find Best SEO Service Provider For Your Online Business

by Clickseo Services Search Engine Optimization (SEO) Company in India

Wonder why SEO has got lot of demand in online business?

Well the answer lies in the evolution of marketing strategies we are about to dig in. So let’s begin!

STARTING OFF WITH TRADITIONAL MARKETING

The concept of marketing popped up in the scenario when there was desperation in order to spread
awareness about any business one carried on its journey to succeed. Traditional marketing is an art of
connecting with people and watering the bond through personal touch.

It is called the backhand process for a reason. Marketing and sales go hand in hand. While marketing
engages its activities into attracting people, sales on the other hand engages its activities into
converting those people for the good sake of customer as well as the brand.

Traditional marketing is slowly diminishing out of the trend as India is moving on a digital platform in
all aspects.

KEY POINTS TO REMEMBER

• There is no digital platform in traditional marketing.

• Its all about hoardings, pamphlets, brochure, et cetera on a printable material in the process of
spreading awareness.

• Requires more people to give an edge to a task.

• Consumes a lot of time executing those tasks.

• Ways of attracting are limited.

• BUZZ marketing has proven to be the maximum attention seeker.

• Reaching out to the maximum audience in an instant is not an option.

DIGITAL MARKETING TAKES OVER

As we all are slowly enhancing our presence digitally, chances of improving our business lie in executing
through an online channel.

Having a website these days is easy to grab with attractive domain names. However, ranking that website
on top list is a bit of challenging task.

This is where SEO steps up. SEO services are proven to be worth waiting if your business is well framed
and website content is good enough to grab attention.

KEY POINTS TO REMEMBER

• Fast and reliable.

• Reaches out to maximum audience.

• Less manpower compared to Traditional marketing.

• Consumes less time.

• Cost effective.

• Several ways to attract.

• Track latest trends easily.

• Improvise on the go.

What is SEO?

• Search Engine Optimization:

Optimization of website to generate traffic (getting more visitors) to it is called Search engine
Optimization. There are two ways to get traffic:

1.    On page – Optimizing each web page of the website to get a better ranking and more traffic.

2.    Off page – This is more of promoting your websites in social media or by using backlinks to get
more traffic.

What a search engine is?

Search Engine is software built to help one in finding his query on the World-wide-web. The examples of
search engine are Google, Yahoo, Bing, etc.

What is Search Engine Result Page?

The page containing different websites put out by the search engine is the SERP.

What are Spiders/ Crawlers?

The algorithms that work in the back end of the data base to search out the related sites that answers
the query of the user is called crawlers or spiders.

What are Keywords?

Keywords are the queries put across by the user, that are used in the website content by the site host in
order to get ranked in the SERP.

With the help of SEO, the website achieves a rank in the SERP (Search Engine Result Page). Though it
takes some time in the ranking process but totally depends on how much you spend on optimizing the site
and regularly tracking results.

Keywords are very crucial here as it matches the queries and increases chances of showing your website on
first page based on keywords optimized. There are several sites to go for keyword research.

There are many free and paid tools found in the market. To get a proper SEO content, you can choose the
following tools:

1.    Keyword planner

2.    Google Trends

3.    SEO Quake

4.    Keywords Everywhere

CONTENT THAT IS SEARCH ENGINE OPTIMIZED:

1.Product Pages: A product page gives complete details of a particular product or a service.
Getting in keywords here can serve as both SEO content and a PPC landing page.

2.Blog Posts: A blog is one of the easiest ways to create a regular stream of SEO content. In
general, blog posts are more engaging and more likely to attract links than product pages, so they can be
a great way to build some authority for your site.

3.Articles: News article, interview, or feature piece that trends around is a vital content for
SEO. This is the main kind of content you will find in most newspaper- or magazine-style websites.

4.Lists: A list is an article framed in phrases using bullets. Framing it as a list makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds.

5.Videos: Provide a visual experience. The description or captioning of the videos is SEO.

SEO packages offered by best SEO companies in India and best SEO companies in Chandigarh that can take you one step closer to success.

There are many affordable SEO services in India as it was made just for your requirement. Don’t forget to check them out.