How to Expose Your Business to More Prospective Clients

Real estate is not a new ‘product’ so you and your site have to find a way to deliver something unique and memorable in a market that pretty much looks the same from every point. Agents are responsible for assisting buyers and sellers, the best sites include listings with pictures and every realtor has a bio with some helpful hints. With all of these characteristics being the standard, how do you get your site to stand out and find business that won’t just walk through the door to you?

First, you need to hire the best realtor web sites design team because the do-it-yourself templates are too generic and you are a real estate agent, not a technical designer. This team of experts should specialize in the real estate industry so they know what your specific needs are as well as what customers are looking for when they search for an agent online. The initial landing page of the site must be creative and intriguing so that users want to stay and click around to see what else they can find.  

Secondly, the site has to be easy to navigate because clients form an impression about the agent based on the representation of the web page. If the site is difficult to use then they connect this to the realtor and assume they might have issues in a working relationship. First impressions are critical so designing a website for a realtor must be an extension of who they are so it connects personally with the individual looking at the site. Social media is a large network of individuals usually on multiple platforms and the easiest (and cheapest) way to promote your business. You need to work with a team that can hook your site to the various social media platforms so users can transition to your website with a single click and look at what you have to offer.

Post daily or weekly blogs about issues that are important to buyers and sellers so they can get helpful information, have a simple notification system to let them know when ‘favorite’ listings have been updated or new ones added and make sure the platform is robust enough to keep a calendar and provide mobile operations so you can work wherever you are. This is a lot to expect but agents are hardly never in the office and so they need be able to connect with individuals quickly to avoid losing a potential client.

Your site should make a bold statement about who you are and what you can do (have done) for clients and then be able to follow through in communication, scheduling and organization. Buyers and sellers have no problems changing their realtor when they are not satisfied so it is not just about getting clients but keeping them happy throughout the process so they will be happy at the end and want to recommend you to friends and family. This is what a professionally-designed website can help you accomplish and it starts with a click.

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Created on Apr 28th 2020 05:08. Viewed 215 times.

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