How To Establish Sustainable Fashion Brand Business

In many ways the words sustainable and fashion don't really sit together well. I have heard sustainable fashion described as both oxymoronic and a contradiction and perhaps this is true. Is it really possible for the fashion industry to become sustainable?

Part of the problem with the term sustainable fashion is that 'fashion is often used to describe constantly changing trends and even associated with 'fast fashion', the term used to describe the low cost or affordable clothing that is quickly made to respond to the latest trend often being worn only once or twice before being discarded.

The ethical and environmental implications of this type of clothing are well recognized with valuable resources being wasted and workers in the supply chain being mistreated to ensure low cost clothing that is quickly produced. Despite the many negative connotations that the word fashion may have, if you take it as more of a general word used to describe clothing, then it is almost possible to have sustainable fashion, although perhaps not completely because the manufacture of any clothing will have some impact on the environment even if relatively small.

With confusion even over the name of the product, it is not really surprising that most shoppers can't be bothered with sustainable fashion and instead prefer just stick with the fashion brands that they know despite knowing that they often operate in unsustainable and unethical ways. But the contradiction over the name ' Sustainable fashion Brands ' is only the beginning. There are so many other contradictions and plenty of confusion associated with it.

Take for example Womenwear store London. Being womenswear is generally considered to an ethical and sustainable way of living, not only reducing the suffering caused to animals in the farming system but reducing the carbon footprint and pollution caused by farming. It may therefore come as a shock to some that vegan fashion is not necessarily the most ethical and sustainable option. If you want to be absolutely sure that your vegan shoes or handbags are completely ethical and sustainable, you will need to search for a brand that pays attention to all of these issues.

Ethical fashion is often made in countries far away; this is another contrast to the locally made fashion which is often considered to be more sustainable because of the environmental impact of its transportation. Second hand and vintage clothing again offer a dilemma, whilst they are probably the most sustainable option, they do little to alleviate poverty around the world, although in this case shopping in charity shops could be the answer to reducing both environmental impact and supporting a worthwhile cause.

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Created on Jul 16th 2019 01:36. Viewed 630 times.

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