How To Do Digital Marketing: A Comprehensive Guide for Beginners
by Akash Chauhan Google Marketing ConsultantThe Definitive Guide To Marketing Your Business Through Digital Marketing
A product or services needs precise
marketing to reach more people as it will help in increasing awareness about
the brand. With the rise in technology, business establishments have to adopt
innovative strategies that will aid in effective marketing. Digital marketing
is the new age technique that will effectively make a brand popular among the
customers.
Digital marketing definition
So, what exactly does Digital marketing mean?
It is the broad term that encompasses the diverse promotional techniques
employed to reach the targeted customers using the digital technologies. The
service, product or brand marketing strategies use the internet as its main
promotional medium to reach out to the customers. It also uses mobile,
television, and radio to advertise the product or services. Also known as
internet marketing, it is different from the traditional marketing techniques
as it is measurable, targeted, and interactive that provides results. The digital
marketing’s rise started from the 1990s, but it rose to popularity in the 2000s
as it changed the way businesses use technology for effective marketing. The
digital platforms have incorporated marketing plans that penetrate everyday
life to make it more prevalent and effective.
What is a digital marketing strategy?
In the competitive marketplace, it is
essential to have an effective digital marketing that will overcome the
obstacles caused by competitors and win the hearts of potential customers. The right
digital marketing strategy will give the businesses an edge over the others
irrespective of the size of the business. The digital
marketing course in Jaipur will shed light on the techniques that
will help the business grow.
·
Business
Goal
The
business growth depends on the customer recognition of the product or services
that will help in staying ahead of the competition. So, setting a goal is
necessary to increase the chance of success as it gives the right direction to
proceed.
·
Marketing
Funnel
A
successful business depends on an effective marketing funnel that can map the
journey of an individual to a loyal customer. The marketing funnel has four
specific parts namely;
o
Awareness:
A customer has to know about the product or brand to make an informed decision.
So, businesses must have a call-to-action that will have valuable information
regarding the product/services in exchange for information about the potential
customer (email, address, phone number, etc.)
o
Interest:
Provide the right information to the customers customized to meet their
specific needs. The businesses must show the customers that they are attentive
to the customer needs and wants.
o
Desire:
It is the step that will provide information that can influence the
decision-making of the customers effectively to buy the product.
o
Action:
The final step will discuss the price and another aspect of the product that
will aid in buying.
·
Developing
an impressive Call to Action
An
illustrative Call to Action (image or text) will prompt the visitors to take
actions like request demo, subscribe newsletter, attend the webinar, etc. It
must direct the customers to the landing page that can collect the contact
information. An effective CTA will result in better leads and conversions.
·
Effective
Lead
Customers
need an effective lead magnet that will help in making them loyal customers.
So, free download options or other incentives can help in gathering information
that will optimize interaction with customers.
·
Increasing
Traffic
To
attract traffic to the website, it is important to implement the following;
o
Content Management:
Valuable content can attract the customers as it can improve the rankings of
the website. It can overcome the obstacles posed by the search algorithms.
o
Keyword
Strategy: Using the relevant keyword, a website can improve its
ranking that will increase the site’s visibility.
o
SEO:
Diverse Search
Engine Optimization techniques can improve the website's relevance in the
cyberspace that will attract more customers.
o
Social
Media Management:
The social media platform like Facebook, Twitter, YouTube, etc. can help in
improving the reach of the product among the audience.
Role of digital marketing
The digital marketing strategy is
integral to the success of the business model as it is pervasive. Employing the
services of the digital
marketing company in Jaipur will offer the following positive
effects;
·
It provides equal opportunity for growth
irrespective of the size of the business.
·
It is cost-effective compared to the
traditional marketing techniques.
·
The digital marketing effectively
converts the leads into potential business.
·
It can increase the revenue of the
business that will improve the profits of the company.
·
It facilitates better interaction with
the targeted audience.
·
It will cater the needs of the mobile
consumer as the mobile-friendly marketing can attract more people.
·
Digital marketing will successfully
build the brand reputation that is imperative for the survival of business in
the competitive world.
·
The digital marketing will influence
the decision-making skills of the customers that will result in favorable Call
to Action.
·
It will prepare the businesses for the
cutting edge revolution like the Internet of Things.
How to do digital marketing
As the digital world is fast-paced, to
survive the competition in the market it is imperative to make an impressive
presence in the cyber world. The digital market is touted as the future of the
marketing as it is cheaper and effective than the traditional marketing
techniques. The following ways will promote effective digital marketing;
·
Search Engine Optimization (SEO)
·
Content Creation
·
Social Media Marketing
·
Search Engine Marketing (SEM)
·
Mobile Marketing
·
Affiliate Marketing
·
Email Marketing
Digital marketing examples
A successful digital strategy can
produce impressive content that will have a powerful impact on people as it
will reach a diverse audience. A creative marketing team can build a campaign
that has the potential to break the internet and become the talk of the town.
Some the best digital marketing examples in India are;
·
Nestle
India’s EducateTheGirlChild
Nestle
India launched a heart-touching digital film to promote the awareness of
primary education to the underprivileged girl children in India with Nanhi
Kali.
·
Tata
Salt’s NamakKeWaastey
Tata
Salt launched the campaign to build awareness, respect, and pride for the
athletes during the Rio Olympics 2016. The NamakKeWaastey Campaign conveyed
compelling stories to the world that reflected the sacrifice and determination
of the athletes.
·
Britannia’s
SmileMoreForAGoodDay
Britannia
Good Day launched a campaign to spread smiles with engaging visuals that
projected the brand’s philosophy in a positive light with unique style.
An effective digital marketing will
promote the products, build brands, develop leads, and engage the customers
online. It will integrate the people, process, and technology to make the
brand/services a common name with people.
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Created on May 19th 2018 07:14. Viewed 742 times.