How To Create Successful Meta Description For High Rank On Search Engine?

by Manjula Shukla SEO Executive

Nowadays, we all are familiar with meta description but only digital marketers have a deep knowledge of it. Meta description comes in to on page SEO activity, it is very important for those who want to rank there a page on a search engine and want more traffic from SERP. Here, we are going to discuss what is the meta description and how to write a meta description.

Keep reading..

What Is The Meta Description?

In SEO meta description is the main factor. for search engines and users, it is very useful. A meta description is used for taking attention from user to website and get clicks from the user to your website with the help of search engines. A meta description is not using in the rank algorithm but it indirectly helps to increase website traffic.

A meta description is summary of your website, they are placed in the HTML-background of a webpage. Meta description shows on SERP under your page URL. It is called a snippet.

If you want to rank your website on SERP and organic traffic on your website, it is very important that meta description should be effective.  When you create the meta description make sure that your meta description content should be matched with web page content. Early the meta description length is only 160 char but now google increase the limit of meta description and now the limit is 360 char. Here an advantage of every digital marketer, they can explore there websites information services and products description in the meta description.

Create a unique meta description for every webpage. It is very important that every web page have a unique meta description and content. Otherwise, it will confuse the users and there might be a chance that you can lose the clicks on your website.

How To Write A meta description?

Here are some points are given billow that keeps in mind at the time of creating meta description.

  • Avoid double quotation mark-

Try to avoid using quotation marks in the meta description because when you use quotation marks in HTML of meta description than Google will cut off the meta description from quotation marks. You can use an HTML entity for quotation.  

  • Focus on keywords

it is very important for your web page that when you are creating a meta description focus on keywords. There are two or three sentences in the meta description, where you can get clicks from people. So every word in meta description is very important.

Before focusing on keywords in meta description you should know what keywords that you are targeting in meta title and for which web page.

The google search query not only matches with your meta description but also with meta title, if the same search query will be matched in both then Google will show these results on SERP and there have high chance to get high rank to your website.

  • Make it specific and relevant

It is important that use descriptive words not unnecessary “fluff” words - and do your best to connect with your target audience and let them know what they will get from clicking through on your search result.

What not to do with meta description

Should you fail to put in a meta description for the pages you want to rank for, Google will display the snippet of text from the first paragraph of your page. If there is a search keyword in that text, it will be bolded. Why is this bad? Well, it means you will miss out on being able to your prospective buyers.

Your meta description is your chance to win over prospectus. Many businessmen leave this out and, in turn, miss out on the opportunity to improve the click-through rate.


Here in this blog, we discussed meta description and importance of meta description in SEO.

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About Manjula Shukla Freshman   SEO Executive

8 connections, 0 recommendations, 27 honor points.
Joined APSense since, June 5th, 2018, From Delhi, India.

Created on Jun 6th 2018 00:29. Viewed 323 times.


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