How to Choose What Social Media Platforms to Use

by EWomen Network Women Entrepreneur

As a success minded-business owner, when you are busy running your business, it is impossible to find time to be active on every social media platform. Narrowing down your choice to select a few platforms will allow you to focus and get the best return on your investment. Engaging with your audience across multiple platforms won’t necessarily drive results for your business.

Be strategic about where you spend your resources. Focus on finding the best social media channels that offers the most of the benefits rather than misallocating your time across multiple channels.

In this video, Frances Leary outlines the best social media platform to use for your audience. Read more here...