How to Choose the Right Domain Name and URL for Your Online Shop
by Madan M. Marketing ManagerYour domain name (URL) is going to be the pathway for a customer to reach your
eCommerce store. It is the phrase, the name of the brand, the one thing that
enables others to know you, to visit your store and to recognize you when the
name presents itself. Google, it is quite the name for a company, but because
of saturation and growth of the e-world, finding a great domain name is
becoming increasingly difficult.
For most people, the brand name comes first
and only then does the domain name follows. Unfortunately, we often see
businesses giving up on finding a domain
name that includes their brand name directly, as all the domains have been
long sold – and many abandoned by the original buyers, there is nothing else to
do, but to wait in line and hope you’ll one day be able to purchase it.
The Brand, The Keywords & The Extension
Technically,
keywords and the domain extension (.com, .org, .net, etc,.) should not matter,
but because they offer ‘some’ SEO benefits, it is worth taking into account all
three. Your domain name should reflect your brand name (or what you sell)
clearly and loudly, and the domain extension should be any of the three
mentioned above.
This is
important because majority of online customers are used to these domain
extensions, and anything else begins to feel unsafe and off putting, unless
you’re using a country specific domain name, for building an online store in
that specific country; then, of course, it is perfectly fine to use a country
specific domain extension.
Lets take
for example a brand name of Hemp Products Ltd. I don’t even need to check
whether the domain name HempProducts.com would be available or not, I already
know intuitively that it won’t be available, at least not for any of the three
major domain extensions. This is the current state of domain market, and it is
something we’ve got to deal with, and overcome at the same time.
5 Steps Towards a Good Domain Name
Although
we’re very limited in the availability of good domain names, we can try and
utilize the following methods for finding good domains that will end up
sticking and working well.
- Short
and Sweet: Try and use as less words as possible to describe your brand
and/or the products that you’re going to sell. What you need to do is
engrave the domain and brand name in your customers head, so make it short
and memorable – no matter how hard it might prove to be.
- Personalized
Domain Names: If you operate from within a specific (large) area like New
York for example, try and utilize the NYC at the end of your domain name.
So, for example, if the domain name you want is HempProducts.com; try
purchasing HempProductsNYC.com – which is guaranteed to have a higher
success rate. Be specific and personalized if need be.
- Pre-Purchased
Domains: You can always take out your life savings and try to go for a
premium (otherwise known as pre-registered) domain name that will cost
anywhere from $200 to $200,000. It is all up to you of what it is you
require. The advantage here is that these domain names will usually have age
attached to them.
- Avoid
Symbols: Your domain name needs to be at least two characters long, and
can’t contain symbols, such as $ # or @. For example, if your business
provides tracking services for the stock market you’re not allowed to use
$tocks.com.
- Re-Buy
the Domain: I’ve done this one time before. I needed a domain name for my
own personal blog, and I happened to notice that the domain I want had
been registered already, it didn’t however have an active homepage, so I
got in touch with the domain owner and settled a deal for $100 to buy the
domain off of him. Try this, it does work in some cases.
You can
see that there are a few things to pay attention to, but nothing that could
prove to be as difficult as rocket science. Online eCommerce platforms will
gladly help you out with setting up your own domain name, registering it and
even coming up with the idea. (if you ask nicely!)
Domain Name is a One-Time Thing
We will
wrap this up by saying that buying a domain name for your online store / brand
is a one-time thing, and will require a bit of patience only during the time of
searching and purchase. After, you can begin focusing on developing your
website and moving onwards. It takes time for a new domain name to settle down,
and not just in your own head – but customers too!
[Source: http://ecommerce-platforms.com/articles/choose-right-name-url-online-shop]
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Created on Dec 31st 1969 18:00. Viewed 0 times.