How to Choose a Right Translation Agency

by Abhinav K. Digital Marketing Expert, Freelance

Translation has a very important role in creating and maintaining international relations and businesses. It not only brings you close to the customers and business associates, but also polishes your global reputation. A good translation helps a client to know the vision and mission of the company with whom they are going to enter into a venture. On the other hand, an incorrect and inaccurate translation can tarnish the image of your brand and it will reduce your clientage list in the foreign market. Therefore, choosing a right translation agency is crucial for every organisation planning to expand internationally.

Several business people, who often communicate with their clients in English, usually assume that there is no need of splurging money on translation services, as the majority of the people understand English in the global business community, and those who realize the importance of translation are not smart enough to choose a professional agency that may deliver the best results. Therefore, hiring a B-Grade agency and giving them the responsibility of translating important business documents without knowing whether they have expertise in this domain or not can never help businesses to success and grow in the international market.

Mainly, there are two types of translation services available - Machine and Human. Though the machine or automated translation is faster and cheaper than the human translation, but it does not guarantee the accuracy of the translated text as it gives just word for word translation. But, it will lose the essence of the text and of every idiomatic expression. While human translation services are expensive and time taken, yet they convey the exact meaning of your message, which a machine fails to do so. For human translation, you must review the credentials of top agencies and after proper evaluation, choose the one that employs highly qualified, experienced and best translators in the market.

There is a deluge of translation agencies in present times, hence, finding the right one is really a formidable task. While finalising a translation company, it is important to take the feedback of the previous clients of a particular agency. Their testimonials on the website and comments on the social media channels can help you a lot in judging the company's reputation and its previous work. Besides, make yourself sure that the company you are going to hire works only with the native linguists; otherwise you may be conferred with poor and inaccurate translation work. Moreover, the translator must also be familiar and well versed with your industry. If a document is of prime importance to you, then don't forget to share it with a professional proofreader to re-evaluate the quality of the translated documents.

In a nutshell, the translation industry is very wide and it is flourishing exponentially after the globalisation of economies, but a wise selection of the right translation agency is still a tough task and one should be very cautious and discerning while hiring a translation agency to acquire a distinct place in the rather competitive international market.