How to choose a digital marketing agency?

by Richard Lawrence SEO

Are you looking for a digital marketing agency and wondering how to sort through the multitude of possibilities available to you? Choosing an agency is a difficult and particularly time-consuming step.

To save time, before even considering getting in touch with a dozen of them, you must make a first selection that will allow you to direct your research: what type of agency do you need exactly? By reading this article, you will find the answer to this fundamental question!

Digital marketing agency, what are we talking about?

A digital marketing agency aims to help its clients sell their products or services through a strategy deployed on the web. To achieve this, it can implement a wide variety of actions that require the mastery of skills, which are also very diverse.

An agency can take charge of all the work to be done, but it can also decide to specialize in a small part of it, and thus offer greater expertise. One solution is not better than another.

In reality, each web project being different, it is a good thing that there is such a variety in the proposals of the agencies. Each foot can thus find its shoe!

Define your needs to choose the most suitable agency

To know which type of agency to turn to, you must, above all else, determine your needs. A company that wants to create a huge marketplace to compete with Amazon does not have the same expectations as a self-employed person who sells hand-knitted llama wool hats.

Once your needs have been defined, you can get in touch with 3 or 4 agencies capable of meeting them and carry out an in-depth examination of their proposals: experience, work procedures, quality of deliverables, budget, etc.

What types of digital agencies to support you?

Question-type-of-digital-agency

Here is a non-exhaustive list of the different types of agencies with which you are likely to collaborate. There are others such as Digital Marketing Services advertising management agencies or agencies specializing in data.

Lead Generation Specialists

Already know your persona?

Are your brand image and positioning clear?

But you are missing one fundamental thing: customers?

Then lead generation agencies are for you. Their specialty is to create and convert leads using different strategies depending on the business profile.

Lead Generation can go through increasing website traffic, setting up a sales funnel, or advertising via social networks. This type of agency, therefore, includes various professions such as Lead Generation Manager, SEO, UX designer, Social Ads expert, or copywriter.

An Inbound Marketing agency, what for?

Inbound Marketing is a method that consists of attracting customers to oneself through various data analysis techniques, the use of tools such as CRM, and a content strategy adapted to the target. This type of agency can meet the expectations of most companies because it allows them to get in touch with their audience and build a relationship of trust with them.

Within an Inbound Marketing agency, many experts work together in different fields: Ads, SEO, UX design, growth hacking, graphics, writing, etc. Do not hesitate to ask with whom you will collaborate directly. In some agencies, only the project manager is in contact with the client. In others, you may need to build relationships with each professional involved in the project. Each of these situations has its advantages and disadvantages. See which one you are most comfortable with Tejas Parmar.