How to Build a User-Friendly Website
by Neeraj Bisaria SEO Exec.Let’s face it, no one wants to spend time picking through an unorganized website where it’s hard to find things. No one wants to look at a web page that is messy and unprofessional. In this day and age, when virtually everything is online, it’s so important that your small business’s website is presentable, modern, and organized.
For potential clients and customers, your website is frequently the first image they get of your company. Put your best foot forward, and make a good first impression. Here’s how you build a user-friendly website for your customers:
1. Easy-to-follow Navigation
It should be simple and straightforward for users to navigate through
your website. Each page must have an appropriate label, so customers
know what to click on. It is essential that you have a main navigation
tab, so users can click on the pages they’d like to go to. If you have a
larger site, you may even want to install smaller navigation bars
within the main tabs. Keep things easy for customers.
2. Represent Yourself Well
Remind people whose website they’re on! Your company’s logo should be
present at the top left corner of every web page, as this will help to
identify your business at all times. You can also allow the logo to be a
clickable button that brings the user right back to the home page.
3. Include Search Option
Sometimes people have a very specific thing in mind they’d like to find
on your website. A search bar enables them to do that seamlessly. Place
it in the upper right-hand corner of the website so it’s easily
accessible.
4. Include Calls to Action
Guide users to specific pathways in your website. Include standard
buttons like “Contact Us” and “About Us” and “Click to Order.” Make it
easy for your customers by giving them specific things to do. There’s a
reason these calls to action are present on almost all small business
websites.
5. Use Images Selectively
Some photos scattered throughout the site can help customers get a
better sense of what kind of company your small business is. But make
sure the photos are not random, too frequent, or distracting. You want
the images you choose to enhance the text around it, not crowd it.
6. Make Contact Information Clear
Make it easy for customers to find your contact information. Whether
it’s email or phone, customers should know the best way to get a hold of
you to ask a question or place an order.
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Created on Dec 31st 1969 18:00. Viewed 0 times.