Articles
How to Build a Brand, the Fundamentals
by Smith S. Branding Agency in MelbourneWe’re going to whip out the big guns
first: your brand
isn’t just your identity, it’s an extension of your consumer’s
identity. See? Epic. Everyone that associates with your brand is effectively
telling their world that they’re two things: devout and interwoven. Building
that kind of bond with your audience is the ultimate relationship you’re aiming
for in business. So, it pays (both literally and metaphorically) to put the
work into understanding who you are as a brand, before unleashing it.
Let’s get you started with the fundamentals.
Step 1: Define your target audience.
Want someone to connect with you? Then get to know them. Don’t just talk. Listen.
Your primary audience isn’t everyone
who can use your service or buy your product. It’s the group who’ll love it
most. Those who’ll be your biggest cheerleaders. It isn’t always necessarily
tied to a need – it comes from a desire to want to genuinely take what you have
to give, and what you have to give is more than just the tangible deliverable.
So, first things first – narrow it down. Think lifestyle, demographic, age,
location, tastes, discretionary spend … think of a persona. Once you know that
person, you know how to talk to them.
From there you can begin to define your secondary audience: those who will still connect with your brand, but they’re likely to connect with the engagement you receive from your primary audience… or compare you to what else is on offer. This audience has a very different need and interest level, so your best bet, especially in the beginning, is to go for the bulls eye with your number ones: the primary target.
Step 2: Articulate your value proposition.
It’s pretty simple and it goes like this: We are this business, and we do this, for these people.
No buzzwords. No taglines (yet). This is the crystal-clear message that underpins why you exist. The next step is to make it attractive to your customer. Enter your point of difference. Read More…
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About Smith S. 
Branding Agency in Melbourne
0 connections, 0 recommendations, 8 honor points.Joined APSense since, July 29th, 2019, From Collingwood, Australia.
Created on Jul 29th 2019 02:49. Viewed 322 times.
