How to Boost SEO Career

by Koderey Techstack Digital Marketing Institute in Delhi

How to Boost SEO Career

1) Get Qualified

Although I'm not a huge fan of qualifications generally and certainly in the SEO industry they're few and far between, but nevertheless - getting either GAIQ or Adwords qualified will look good on a CV and give you some valuable skills. Not to mention they're pretty easy and cheap so totally learnable in your spare time!

2) Learn Some Secondary Skills

SEO Career, or more broadly internet marketing, covers such a wide range of topics, skills, and industries that it never hurts to have more strings to your bow than just link building. Try teaching yourself some PHP or CSS. I recently learned a few CSS bits and pieces and they come in handy for styling blog posts (Rob gives a good intro to learning CSS for styling blog posts here).

3) Craft a Kick-Ass CV

When thinking about applying for a job it's crucial to create an astounding CV, but SEO doesn't offer too many transferable skills does it? Think again. Instead of putting things like "link building" on your CV, take a look at Rand's post on skills that have served him well. All those skills would stand out on a CV. Also worth taking a look at is Rand's whiteboard Friday on how to get an SEO job.

4) Do Some Agency Time

If you're working in-house then that's great and I'm in no way trying to suggest that CEOs who work at agencies are better at SEO. But, it has to be said that working agency side you get to work on many more industries than you would otherwise. You can work on news websites, e-commerce websites, lead gen websites and a whole lot more! Getting experience working on a broad range of sites can really help make sure you're up to speed on all the different niches of SEO - whether it's local, image search, video search or product search.

5) Immerse Yourself in Excel

I've raved about Excel a lot in the past so I won't do so again here. That said, there are two crucial skills that will help you get a better job and Excel can help both of them. They are reporting and data analysis. Reporting is essential whether you're working at an agency and need to report to clients or are working in-house and need to report to a board or your boss. Data analysis is essential to ensure that your report is always positive.

6) Present At A Conference

Presenting at conferences is good for so many different reasons. Networking, making friends, having fun, experience in public speaking etc. I really love speaking at conferences and you should too. Having it on your CV can really make you look like an expert. And actually speaking is easy - just watch out for the speaker submission forms at SES, SMX, Adtech and all the rest of the conferences and come up with an appealing pitch.

7) Make Friends (aka Networking)

Networking used to be something I hated doing. The idea of making small talk with others in your industry filled me with dread. Then I realized what an awesome bunch of people the SEO industry is and decided that actually, it was fun to hang around them, swap emails, twitter etc and before I knew it I was networking. So get involved in the local SEO scene wherever you are. In London, that means getting yourself down to LondonSEO. By networking, you'll get to know who's hiring, and more importantly whether they're worth working for!

8) Get Some Management Experience

Here's where you might want to take your career to the next level. If you're looking at trying to transition from an SEO consultant to someone who manages a team you'll need to get some management experience. If there's no opportunity for managing a team where you are right now then a great way to get a bit of experience is to get an intern. It's an easy sell to your boss since you don't need to pay them and it can look great on your CV.

To boosting your SEO Career you can go for Digital Marketing Course in Delhi.

9) Add More ROI To Every Project You Work On

As the internet grows and as the industry evolves we're all moving towards becoming "online marketers" rather than just "SEO"s. Many of the skills that we know and love from SEO are applicable to other areas that can bring a client ROI. Two classic examples are email marketing and conversion rate optimization. Get proficient at both of these and you'll make yourself an all-around expert and hard to turn down for any kind of online marketing position. Here are a few primers:

Conclusion

In conclusion, I just thought I'd mention two things. Firstly, I'm not looking for a job so please hold the recruitment calls - I love working at Distilled and am extremely grateful to Will and Duncan for giving me the opportunity to make it through several iterations of "head of the search", here's to the next iteration! Secondly, everyone's different but I strongly believe that it's not all about the money. If you're applying for a new job then please please try and work for a fun company and make sure that you'll enjoy it.

For More: Hacks for SEO

Source: Koderey Techstack