How to Become an AdWords Consultant?
by Shweta Sharma MeegashGoogle Ads are leading the advertising industry. Before exploring
the products physically in the market, people like to search it on Google. A Google Ads expert targets the new
audience through a PPC campaign to boost ROI. Many businesses hire an AdWords
expert or consult a digital marketing agency. As the market
is dependent on AdWords, it has a great career opportunity.
Nowadays, businesses of all sizes use PPC (Pay per click) to boost
their online presence. People are active online, they search for products and
services online, so PPC helps to fill the gap and show the advertisement
directly to them. An AdWords expert
knows how to target the needs of people and bring conversions.
Once you are aware of PPC skills, you can work in any Google Ads consulting firm or open your
agency but before that, you need to get certification from Google
What are
the key roles of an AdWords expert?
Key functions of a PPC expert include the management of PPC
account on Google AdWords
for different clients. Every campaign goal is different, so an expert chooses
keywords, design campaigns, and targets according to the campaign demand.
When people search for something online, they type certain
keywords, for example, Girls top for western wear, branded red shoes, etc. So a PPC expert bids on these popular
keywords according to the budget cap. It
also includes observation of impression, CPC, CPM, LTR, and other metrics.
Professionally speaking, you need to gain experience in SEM and
PPC. On the one hand, you should have knowledge of Google analytics, and other
analytics tools for proper campaign analysis. On the other, you should be
proficient enough in MS Excel, Word, and PowerPoint.
After gaining experience in AdWords, other platforms like yahoo and binge would be handy for you.
How to
apply for Google AdWords Certification?
Make a fresh Google account, if you were for an agency; use the
company name in email-id. Make Google account carefully because the final
certification will be displayed to that account only. In the future, you can show that in front of
recruiters.
After completing this procedure, go to Google partners and click
on “Join Google Partners” and tap “join now”. Complete your official profile
here; you can also search for your company in Google’s directory.
Attempt fundamental exam and one additional exam and one
additional exam among these-
·
Search
·
Display
·
Video
·
Mobile
·
Shopping
Once you clear this exam, you will be eligible to apply as a Google AdWords consultant
and earn handsome packages.
Promote
your certification
Upload Google certification on the LinkedIn profile to get better
opportunities. This will have a big impact on employers and human resource
managers.
Likewise, display AdWords certification on other social media
channels like Twitter, describe something about it. You can also update it on
your resume, business cards, Google Partner account, website, etc.
By now, you would be able to recognize the importance of Google Ads consultant
and how to become that. Google study
material is available for the preparation of exams. If you want to pass the
exam in the very first attempt, go for training in search engine marketing.
For further help and queries, contact us, we would be more than
happy to address you.
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Created on Dec 4th 2019 01:33. Viewed 532 times.