How Small Businesses Are Using Social Media to Grow?

With consumer behavior evolving rapidly, social media is helping small businesses grow rapidly because online shopping through smart mobiles is the order of the day, especially through active social platforms like Twitter and Facebook. This new buying trend has provided small "etailers" some grand opportunities to multiply their revenues. How has that happened? 

Before a launch, most small e-businesses nowadays consult with a social media marketing agency to know about the process for ultimate success. Even Indian businesses try to develop an attractive and dynamic website by engaging the services of a professional Web Designing Company In India not only to make their online presence felt but to provide their prospective customers a more flexible, seamless and definitely personalized buying experience.

Smaller businesses have simply got more personal: 

Social media’s fundamentally about consumer engagement with dialogues hat create and sustain loyal and long-term customers. Smaller businesses have not only started promoting their products but are perpetually using the most popular platforms like Twitter and Facebook to share nonproduct-related visuals and stories to evoke some very positive emotions among prospective customers. They are also inviting consumers to voice their insights and stories on topics related to the industry to which they belong. This has resulted in consumers feeling more connected with them and their brands and have inspired them to make more purchases from smaller businesses.

Prioritizing Customer Service: 

Smaller businesses have realized the importance of prioritizing customer issues above everything else. Queries are responded to within the shortest possible time and solutions provided accordingly. They have also learned to regard their company’s Twitter handle or Facebook page as their primary customer-service resource where positive comments from happy customers are always welcome. Thus, in order to prevent their brand to be negatively impacted, they are always on top of any customer issue. Moreover, as small businesses, if they lack the necessary staff, they are using relevant tools for monitoring their social media operations which leave no room for mistakes or ignorance.

Diversified Online Sales Strategies: 

Smaller retailers are continuing to revolutionize the consumer's shopping experience on social media. And for this, they may not always resort to highly expensive and sophisticated technology for getting the desired results. Often free tools for social media sharing like Hootsuite are being used for scheduling regular tweets on product deals, for company storytelling or holiday campaigns. It is observed that all tweets contain an attractive visual, direct purchase link, promo code as also an appropriate hashtag like #petfood used by many virtual pet store owners, to quote an example.

Recognizing the Symbiotic Relationship Between Social Media and the Smart Phone: 

Smaller businesses have greatly realized the importance of mobile purchasing and that a significant percentage of online transactions take place through a smartphone. For instance, Facebook has around 1.4 billion active users and smaller businesses are latching on more and more to Facebook’s mobile app to reach out to buyers on the move. This has enabled them to develop post schedules that comprise product deals that come with attractive visuals, direct purchase links and promo codes for enhanced sales.

Adding Online Stores Directly to An Active Social Media Platform: 

Many small e-businesses have wisely optimized their online reach further by linking their shopping carts directly to a prospective customer’s Facebook page. This enables the latter to purchase without even having to leave Facebook. Stores are being added to WordPress blogs or other online sites where small businesses promote their products. These tools being mobile-responsive, are adaptable to any smart device which ensures a better shopping experience for all customers and helps businesses grow.

Tags: #social media agencies, #SEO company, #SEO agency, #website designing company

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Comments

Lisa Handson  Marketing Manager Hello Caroline, Nice article! Mar 22nd 2017 07:40 2 Likes

Rubi Ahsan   Associate S.E.O Consultant Thanks Caroline Murphy this helps me so much. We do write contents, often, but to be an SO-friendly article will always take time and efforts. Mar 22nd 2017 07:48 1 Likes

Kate Steel  Traveller Social media always plays a vital for growing small businesses. Mar 22nd 2017 07:48 1 Likes

Kate Parker  Wikipedia Expert Agreed! If you're a business owner, chances are you've already considered using social media marketing to help get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. Mar 22nd 2017 07:57