How Much Average Time Do People Spend on Social Media in 2023?

Posted by Brandz Sense
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Aug 10, 2023
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summary: Social media will continue to play an important influence on the lives of people in 2023 with millions of users across the world using different platforms. The amount of time people spend with social media is seeing an increase in usage and a change in the way it is used in comparison to the previous years.

The Increase of Social Media Users

In 2023, the amount of users using social media has risen, with nearly 4.5 billion users actively engaging across various platforms. This increase is due to the increased accessibility to the Internet, improvements in mobile technology, and also the advent of new social networks that cater to specific interests.

Shift to Mobile Platforms

The trends in usage have shifted to mobile platforms, and users prefer to use social media on their tablets and smartphones. About 85 percent of users on social media use mobile devices, which has led to an increase in engagement through apps.

 Increased Average Time Spent

The amount of time people spend on social media by 2023 has seen an increase in frequency compared to the previous years. The average user now spends on average approximately 2 hours, and 15 minutes a day on social media, which is that there is a significant increase from previous numbers from previous.

Influence of Short-form Content

The popularity of short-form videos such as Stories and Reels, has led to a rise in participation on social networks. Platforms that are geared towards these kinds of content, such as Snapchat, Instagram, and TikTok have seen an increase in users.

Social Commerce on the Rise

The influence of social media on online shopping has increased in 2023. A lot of people now find and buy products via social media and this has led to an increase in sales online by utilizing features such as shopping-friendly posts and in-app checkouts.

Concerns Over Mental Health

With the increase in usage, worries about the possible negative impacts that social media can have on our mental health have been growing. Platforms and researchers are trying to develop measures to tackle issues such as cyberbullying as well as excessive screen time.

How can you cut down on time spent using social media?

If you're worried about how much time you're putting into social media There are a lot of options to decrease your time spent on social media company. This includes:

Limits Aim to set a limit for yourself and limit your use of social media to a set amount of time per day.

Get rid of the apps that distract you: If have a habit of using your social media applications you should delete them from your smartphone or tablet.

Find more activities: Discover other ways to spend your time, like reading and spending time with your family and friends or even pursuing your interests.

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