How Effective is Mobile Advertising to Dental Practices

The use of social media nowadays has gone viral with almost everyone having either a Facebook or twitter account. Social media is not only restricted to people or certain age groups but it’s also an effective way of marketing dental practices. Given the preference that many dental patients are using their cell phones to go online and search for the information they are looking for and with the evolving technologies such as the use of tablets and Smartphones which are evolving rapidly it’s likely that the online marketing strategy that your dental office has deployed is outdated.

An effective mobile advertising campaign will not only promote your practice but will direct new patients to your practice. As dentist you have to consider mobile advertising as a way of increasing leads in your office and one of the best dental marketing services because:

Nowadays the Internet has gone Social

According to the research, more than 70% people between 3-50 are active social users on mobile devices. To a dentist this shows that social media has the potential of driving new patients to your practice through referral and will also foster loyalty with your existing patients. For your social media to pay off in the dividends, you are supposed to update all the sites with relevant and patient directed content. Make this a priority and involve the team in adding content on a regular schedule. Long gone are the days when Facebook accounts were created and one expected them to act as billboards for his/her practice.

Nowadays the Internet has gone Mobile

These days more than 75% of adults are using their cell phones to go online. And now with mobile adoption all you need to do is to reevaluate your website and ensure that it is optimized for mobile viewing. You can also accomplish this through updating your website to a responsive mobile friendly design. This is where your website will be built on a platform that will enable users to access your website and services through their cell phones. This platform adapts the content and design of your website and it will automatically re-size itself to fit in every screen of a mobile phone user.

The Internet is now Topic Specific

There has been a rise in topic specific sites or vertical search due to the immense amount of content of the larger search engines. There are websites which are catering for a specific area of interest or topics. In the dental world sites such as Healthgrades.com has more than 20 million people searching for new dental care provider in their area. What is promising with such sites is that half of this people schedule for an appointment. Such topical websites will not only expose your practice to prospective patients but will drive them to your practice.

Mobile marketing for dentists is one of the effective ways to increase conversions in your office if it’s done appropriately.

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