How Does Real Estate Aerial Photography Affect Real Estate Marketing

by Pathlie Lee Business consultant

Drones are changing the real estate marketing landscape. More and more companies are using drone photography to attract potential buyers. That’s because homes that have aerial images are selling faster than homes with standard photos. Incorporating drone images and videos now help properties stand out. If you run a real estate firm, find out how aerial photography can make a difference in your bottom line.

Fewer Restrictions

In August of 2016, the Federal Aviation Administration removed a few of the restrictions on drone usage, the CBS News reported. That was a significant change, as it stated that it was no longer necessary for drone pilots to have an FAA pilot’s license. Instead, a remote pilot certificate that costs about $150 would do. Commercial use of drones was granted as well.  That opened up a lot of possibilities for drone use across multiple industries, especially in the real estate industry.

Unique Perspectives

Marketing real estate involves showing homes in their best possible light to get potential buyers to sign the deal. Drone photography has achieved that by providing an interesting and refreshing perspective on properties. That’s one of the best reasons why more and more firms are hiring drone services. If you don’t want your company to get left behind in the dust of your competitors, start looking for real estate photography in Houston to help you.

Expansive View

It’s always been hard for real estate agents to provide a view of an expansive property. While dimensions can be drawn by hand, there’s something about seeing a video or photo of a big estate to drive home the point to a potential buyer. Drone videos and photography, though, make it easy to capture these images. With sweeping views of the house, grounds, and surrounding sights, it’s easy to see why they more buyers say yes.

Dramatic Angles

It’s not enough to simply buy a drone and learn how to use it, though. If you know nothing about how drone photography works, investing in that tool may not be a wise decision. Your interests will be better served by hiring pros. A professional photographer knows how to capture the perfect moment and sight. Pros know when to add drama or how to make the shots professional instead of artsy. By using pros to capture images of the properties that you market, you’ll have a better chance of getting buyers much, much sooner.

Worth It

Do the math and calculate how much selling a big property will net you. Compare that to the average cost of hiring a photography service to take pictures by a drone. You’ll see how much of a return using a drone is. If you want to improve your sell rate, start looking for drone photography services.

Hiring Pros

Choose a photography service that has solid experience in providing drone photography services to real estate companies. Knowing that they’ve already worked with companies in your niche or industry will help ensure efficient and stellar results. Be sure to go over the services that the firm offers. You may want to hire the company to handle other photography tasks for you.

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About Pathlie Lee Advanced   Business consultant

6 connections, 1 recommendations, 136 honor points.
Joined APSense since, September 12th, 2017, From NY, United States.

Created on Mar 1st 2020 10:32. Viewed 563 times.


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