How Digital Marketing Will Work for Small Business In 2020?

Technology has played a huge role in shrinking the world and making people closer and closer because sharing information has become easier than ever. Now, people have different modes and methods to spread awareness about a product and promote it. The ever-advancing Internet has no doubt helped the most in this and it is known to everyone, how it has changed the fortune of millions and millions across the globe. This is expected to continue and the role of digital marketing would be as crucial as it was this year and yesteryears as well. To get the best out of it, it is important that you stay ahead of time and know what’s going to trend in the future. Some popular digital marketing trends that will be in the news throughout next year have been discussed here.

Chatbots Take Off

• Chatbot – an effective program used by businesses to interact with their visitors and clients will continue to be popular in the 2020 and beyond.

• The reason is the help that offers in terms of digital marketing, as they can answer their questions real-time.

• A number of other benefits are there of using chatbot for digital marketing pursuits and some of them are –

1. They save a lot of Time

2. They guarantee total customer satisfaction

3. They are always with good humour

4. They are unbiased, clear and informative

5. They make your customers feel at ease

Use of Private Messaging Apps

• One thing that will be use rigorously for marketing and promotion purposes is the private messaging apps that have grown enormously in numbers in the past couple of years.

• Apps like WhatsApp, Viber and WeChat are already very popular and along with them, businesses will use every possible messaging app that has a huge user base.

• Estimates are there that these private messaging apps will slowly reduce the usage of e-mail for marketing purposes with a number of features found in them.

• For example – these messaging apps have really secure online payment option and experts say that businesses will use this feature too in their benefit.

Increased Use of Artificial Intelligence

• The future belongs to Artificial Intelligence and the symptoms have started getting visible from a couple of years back only and thus, digital marketing professionals are expected to use it in their projects too.

• AI generally refers to robots that have almost human’s like intelligence ad they can hear, respond and take actions as per your voice command and two prime examples are Siri an Alexa.

Hyper-Targeted Advertising

• It has been estimated that in the coming year, reputed digital marketing agencies from across the globe will keep their focus more on targeting precise audience rather than simply floating their ads on the Internet.

• This will happen because a study has revealed that if your brand consistently sends tailored messages, 36% receivers will respond by buying the product.

Personalization

• One more thing estimated to trend in 2020 and beyond is the personalisation that has to be done after studying customer’s behaviour and their past purchase history.

• Experts say that by 2021 there will be a significant increase in fully personalized websites and they will start showing their impact in terms of digital marketing as well.

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Created on Dec 3rd 2019 06:12. Viewed 415 times.

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