A study conducted by Assocham revealed that real estate firms in India spend close to Rs 2500 crore every year on advertising and marketing initiatives. The study also found that 25-30% of the amount is spent on digital marketing campaigns and activities. Hence, there’s no denying the fact that real estate digital marketing helps realtors, property agents and real estate firms in increasing their website visits. Here, find out how real estate digital marketing can help real estate companies in boosting their conversions.
Design Effective Marketing Campaign: Real estate companies must focus on creating effective digital marketing campaigns to get more people to visit their website. This requires them to focus on customer profiling, include call to action sentences, designing an easy to use real estate portal and pitching their services in the right manner. In other words, a real estate company’s digital marketing campaign must focus on enhancing its communication and brand image.
Create Strategy for Nurturing Leads: Today, when almost every real estate buyer/seller is researching the internet to find the best real estate companies, it has become imperative for real estate establishments to include features that encourage visitors to interact, chat or communicate comfortably. This means that a real estate firm’s digital marketing strategy should also focus on effective brand engagement in the form of blog, emails, communities and social media forums. This enables real estate businesses to increase their visitors and convert them into permanent clients.
Search Engine Marketing and Advertising: Another important digital marketing strategy that can help real estate companies to boost their conversions is available in the form of search engine marketing and advertising. Real estate business owners can create effective ad copies, target the right set of clients through keywords, call to actions and online advertisements.
Apart from this, real estate firms also need to rely on video marketing and showcase properties through videos to increase their conversions. In case you are searching for the best real estate digital marketing company, then feel free to visit iBrandox!
