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How Can Using Website Optimisation Circle Improve Your Website’s Visibility?

by Eva Spenser Innovation

If you have created a website to showcase your business portfolio, then it is of utmost importance to increase the visibility of the website so that you can reach to your potential customers. In order to improve the visibility of your website, you can use an effective method, which is a website optimisation circle (WOC). WOC has become highly popular for helping people to enhance their website in a structured way. 

Here are the five different phases of WOC that helps people to improve their website:

Make Strategic Decisions for Websites

Make sure that the things you put or the changes you make on your website are done on the basis of proper strategies. In this phase, you need to be well aware of your target audience as well as your competitors’ actions. Visit the websites of similar companies located near your area to know what they are doing and how are they performing. This will help gain a proper idea on what to put and the changes to implement on your website.

Creation 

Majority of the business owners think that their website will only contain information about their business and the products; this is a misconception. It is essential to prioritise the needs of the customers and must contain relevant information for the visitor. The content of your website should focus on the questions of the visitors’. Make sure to create long-lasting content to keep the visitors engage in your website. Also, update the background information from time to time. For making engaging contents along with keywords, you can also consider hiring a certified SEO company in Melbourne

New Ways to Attract Visitors

Many people think about increasing the followers and visitors, but fail to focus on the engagement. Engagement like queries of the visitors' is as important as increasing the number of visitors. If the ratio of your visitors has been increasing, but there are few engagements, then the net result is ultimately zero. You need to implement proper ways to attract visitors who will turn into potential customers. This can be done in the following ways:

  • Improving the position of your website in the search engine
  • Advertising on search engines and other websites as well
  • Frequently sending newsletters
  • Creating offline campaigns 

Evaluation

It is essential that the majority of the visitors on your websites become your potential customers. Make sure to keep a sufficient amount of updated information about the products, and your services to keep up with the visitors’ interest so that they do not leave your website early. To know the ratio of the number of visitors visiting your website and the number of visitors turning into potential customers, you need to test and analyse the activities on your website. For this you can use the following sources:

  • Website statistics along with other tools
  • Your company’s reviews

Optimisation

In the end, you will know the things that will work best for increasing the rank of your website. After these findings, you need to use them for improving website visibility. For better results, optimise your website for mobile and hire a company that provides web development services in Melbourne for better site review. 

Final Words!

Therefore, the above discussions state that how using WOC helps to boost SEO on the website. Also, when hiring an SEO company for increasing the visibility of your website ensure to choose a certified company that has years of experience in providing Search Engine Optimisation services. 


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About Eva Spenser Advanced   Innovation

86 connections, 1 recommendations, 479 honor points.
Joined APSense since, June 3rd, 2019, From Melboune, Australia.

Created on Feb 3rd 2020 05:30. Viewed 438 times.

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