How an SEO Legal Strategy Can Aid Your Firm?

by Kevin Smith Author

There was a time when the most effective way to pick up clients was through word of mouth, reputation and a few well-placed advertisements. The rise of the internet changed how attorneys had to market. While using “dinosaur methods” to get the word out still occasionally works, the chances are better than even that your new clients at least Googled your name, if they did not get your contact from the internet directly. That means your legal SEO has to make you stand out among a lot of other options; here is some advice.

Think Long and Hard about Your Keywords

You do not want to limit yourself in term of narrowing your legal SEO terms too much, but you do want to make sure the words you choose are pertinent to what you do as an attorney. If your keywords are benign, you will get overlooked; too precise and you eliminate entire swaths of potential clients. By giving a lot of consideration to your SEO terms, you can target your audience to ensure you get the type of clients you want to represent in the fields you specialize in.

Be and Think Mobile

These days, virtually everything is being done over a cell phone. Think about your own use of your phone and what and how much you use it for. Searching via phone is almost second nature, especially if you are under the age of 40. The simple fact of the matter is if you are not mobile, you are losing out on a potentially huge client base.

The mobile-friendly aspect of your site will also factor into its search results. Search engines like Google have put in their algorithm a way to rank higher sites that are mobile friendly. So if it is a question between you and your competition and they are very mobile friendly and you are not, you lose. If for no other reason, this is good enough to make sure your site is as mobile-friendly as possible.

Optimize, Optimize, Optimize

Your website needs to be in line with your legal SEO terms. Every primary element of your home page has to align specifically with the keywords you have engaged. That includes creating optimized title tags and meta descriptions as well as making sure all content is at least keyword sensitive.

Track Your Metrics

You can have the most killer website ever, but if you do not pay attention to how its SEO strategy performs, you might as well not bother. Use traffic analytics to ascertain search patterns and trends as well as what portions of your strategy worked, was adequate and fell short of expectations.

By optimizing your website and tying it in with SEO, you are giving yourself a huge jump on your competition. Legal SEO not only can attract clients, but it also will be free marketing and advertising if you follow this advice.