How an app for e-commerce business adds to the revenue?

by Judi T. Web and application developer

It is no new news that e-commerce runs primarily on smartphones these days. An exponential increase in the use of smartphones across the world is leading every startup or a big enterprise to consider getting a mobile app for the business to boom high!

Why invest in e-commerce mobile app development over websites?
As compared to an e-commerce website, one can witness a mindblowing increase in the traffic and customers and ultimately, the revenue is boosted when the people are able to easily access your ecommerce store sitting anywhere in the world.

Easy Accessibility, Safe and Secure Shopping with mobile apps...
With just a few clicks, an app gives the accessibility to the users to buy from your ecommerce store without any hassles. Moreover, easy use of the app means the customers are more likely to buy again from your app as a mobile app is more seamless, easy to scroll and navigate through it as well as one-click checkout options that lead the users to buy in one to two steps directly.

Choose Professionals for mobile app development:
Along with the above factors, you should consider getting an app from mobile app development company because the apps made by professionals are ‘safe and secure’ for the customers which is a crucial factor for the customers when they buy online.

It is reported that the customers may not complete the checkout step and payment if they don’t trust the app security!

Benefits of getting a mobile app for e-commerce:
There are some amazing benefits of getting a mobile app developed for your e-commerce business. These advantages are completely unmatchable which we will be discussing below:

1. Unwavering 24*7 visibility to your potential customers:
When an ecommerce company relies on just a website for selling products online, there is no constant visibility of the website to the potential customers. It would mean that you business needs a marketing strategy that would help your business get 24*7 visibility and exposure from the users. Mobile apps help a business grow and earn big profits from the mobile apps.

2. Usability is taken to the next level with an app:
With an app for selling products online, one thing that definitely comes along is the best usability experience for the customer. The app should be quick loading and should offer the best usability to the user of the app. The app should not take more than 2-3 seconds to load once the app is downloaded from the App Store or the Play Store.

3. Branding and Credibility is established with great UI of the app:
It is the user-experience of an app that influences the impression of the brand on the user of the app. When you hire a mobile app development company for your ecommerce app, make sure that they have created apps in the past with some great UI/ UX. Nothing more than an attractive, clean, modern and dynamic layout of the app matters more than anything else.

4. Leverage smartphone features and Push Notifications:
To create a dynamic and robust mobile app, the app developer should keep in mind all the features and functionalities of the smartphones. It is necessary because when the features of an app and smartphone are in sync with each other, the features like GPS Tracker, camera and other inbuilt functionalities of the app can be easily taken advantage of! Push Notifications are considered as the best factor to increase conversions.

5. Best User-Engagement to boost up Conversion Levels:
An app should be made in such a way that takes the engagement level of the app users to a sky-high level. A user should feel addicted to the app once he downloads it. This will result in more conversions and thus, more revenue is generated to the business which is the ultimate goal of investing into mobile app development.

How vital is the Safety and Security of an App?
One thing that never goes out of trend is the app security. An app should be safe and secure to the core when it comes to ecommerce.

To add to the fact that a user only checkouts through the app which he trusts and make transactions from secured apps only, an app developer should pay special attention to safe and secure checkout/ payment gateways while integrating into the app the best of the methods and secure and trusted payment gateways.

We see in the major ecommerce apps that the payment gateways are secured with SSL Encryptions which is mandatory for meeting Data Security Standards.

Conclusion:
Hope you had a good read! We enlisted above the most-sought after factors that makes it almost mandatory for an e-commerce business today to invest into an app. Besides better exposure and sky-rocketing revenues, the ROI of the business increases manifolds.