How A Good Wine Bottle Label Design Makes You Pick Up A Bottle

With rapid increase in a number of wine brands making their entry in contemporary wine markets, wineries are having a tough time in drawing customers towards their wine brand and making their product look distinctive and appealing from rest of the pack. The days are long gone by when wineries used to pay all the attention to the quality of the ingredients that are used in wine making to make a quality wine and pay minimal attention to the wine label, which for them, was a bare basic carrier of the name and address of the wine manufacturer. But things have changed and how! Over last couple of decades, wine bottle packaging design has assumed greater importance than ever before with customers seeking help of wine labels to get an idea about the quality of wine.

The drinking habits of wine lovers are constantly changing and they are always looking out for new wine brands to check its quality and to see whether it's better than the wine they are already drinking. In fact, brand loyalty is something which has been replaced by a wine experimenting to a great extent. More and more wine makers are spending more and more time with wine design agencies to figure out how to make labels that can induce customers to pick it from the shelf.

Do The Labels Really Make You Pick A Bottle?

If you are not a wine connoisseur, the answer to this question is a big Yes. And it is because you do not know how the particular brand of wine tastes like because you have never bought it before. Expert wine lover is familiar with the taste of most of the wine brands available in the market so their reliance on wine labels to make an assumption about a wine brand is way less than new wine drinkers who are confused and stressed regarding which wine to choose and which one to skip. It can lead to aimless fiddling in the wine aisle. Recent studies have revealed that carefully crafted labels can leave a lasting impression on the customers' minds that the wine also tastes as good as it looks from the outside. This impulsive reaction makes them to buy that wine because they depend on their sensory responses.

It would be suffice to say that the wine labels are the last source of communication between prospective customers and wine manufacturer. In many cases, wine label can be aptly described as the single most effective marketing tool for the wine. The significance of carefully crafted wine labels apart, it should be mentioned here that not all attractive labels are designed to make customers feel comfortable. A wine bottle label design is not merely a piece of colorful paper; it is much more than that. Your wine label represents your brand's origin, history, and vision. It should convey to customers what they should expect from your wine and its USP. Customer will only buy your wine only when he is fully assured about its origin and unique features.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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