Host Successful Webinars With These 5 Simple Steps
by Priya Jain Business ConsultantIf you are an
entrepreneur with an e-commerce business, you must have experienced the highs
and lows of hosting a webinar. After all, improving your attendance rates can
result in higher sales than any other conversion strategy.
However, it is
also one of the most dangerous places where you can lose the most potential
buyers in a campaign.
The consumption
of social media content has spiked up during the pandemic and as the trend
evolved, more and more marketers began to take the advantage of it. Many motivational
speakers in India are making the most of this trend.
Webinars are one
of the most effective ways to hook in new leads. It helps brands to change with
the rapidly changing consumer behavior and market trends. A potential buyer
will buy your product or sign up for your service because it will help them.
Here are 5 tips to cut through the noise and attract a large audience to your webinar:
1. Find Out Your Customer’s Biggest Challenge
·
Ask your potential customers
and existing & potential clients about their current challenges,
frustrations, and desires.
·
Post questions on Facebook and
read the comments.
· Find out why consumers will choose your brand and not your competitors.
2. Pick an Appealing Topic
Which topic
according to you will attract more audience?
a). How to
purchase our product?
or
b). Make your
business easier through new strategies?
If you pick
‘option B’ then you are right. Why? The second option promises a benefit that
will help your customers to run their business operations, smoothly. Research
well!
If you test
different topics for your webinar, you will find that an interesting, engaging,
timely, and educational webinar will pull more audience. Your presentation should
be ‘customer-centric and solution-oriented’. This will give participants
practical ways to solve the challenges they are facing currently.
The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.
3. Find your Target Niche
It is extremely
necessary to search out forums, mail groups, chat rooms, or any other social
media platform to find out your target audience.
If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.
4. Be okay with Fluctuating Attendance Expectations
Sometimes we
overestimate the numbers and find it demotivating to see the actual number of
people who attend the webinar. Expect a show rate of only 30% of those who have
registered for a free webinar.
If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.
5. Use Polls
The best way to
increase engagement in your webinar is to ask your audience to participate in
your webinar. If you have ever attended a webinar on one of the leading
platforms, you must have noticed that they allow you to pre-load interactive
polling questions. Many motivational
speakers in India use
polls to know what their audience is curious about.
You can capture
the attention of your audience by asking questions related to the webinar. Ask
things like:
·
What interests you most about
the webinar?
·
What are the immediate
challenges you are facing?
·
Would you like to boost your
sales?
·
Would you like more information
on our latest product or services?
The type of
questions that we have mentioned above will not only attract the audience to
your webinar but also give them ‘food-for-thought and keep them hooked for your
next webinar.
Have your
attendees try, buy and contact you for more information on your products or inquired
about the next webinar. Also, offer them a limited-time offer for the webinar
to create urgency and hype around it. If you are doing an educational webinar,
tell your attendees to stay on for more information.
And last, but
far away from least- Be Enthusiastic and talk in a more connecting way!
Motivate your participants and engage them in conversation. Want to know more
about marketing strategies? Join our Business Coaching Program. To know more, visit: www.badabusiness.com
.
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Created on Jun 29th 2022 07:30. Viewed 180 times.