Hollister Company

by Sun Dark Web Designer

Hollister Company sometimes advertised as Hollister or HCO, is an American lifestyle brand by Abercrombie & Fitch Company. The concept was originally designed to attract consumers aged 14-18 through its image and casual wear. Goods are available in-store and through the company’s online store.

Abercrombie & Fitch Company expanded into Canada in mid-January 2006. A & F opened Abercrombie & Fitch and Hollister Company stores at the Toronto Eaton Centre and Sherway Gardens shopping malls in Toronto, Ontario. These openings were delayed from the end of 2005 to early 2006 by construction and planning issues.

Marketing for the HCO flagship was launched in May 2009. The extensive marketing campaign advertised the stores as “The Epic Hollister UK”. A & F launched HCORideTheWave.com which offered electronic postcards, downloadable wallpaper and screensaver as well as directions to the multi-level floor layout and film with computer-generated graphics of the multi-level floor layout and design. A countdown timer called the “Epic Countdown” tells the remaining time down to seconds till the opening. The first flagship for the HCO brand was finally opened July 15, 2009.

Hollister pursues the technique of “walking self-marketing”, where in wearing an item of clothing from Hollister uk results in direct advertising. This is notably achieved through the large embroidery or screen-print of the brand’s name, initials, fictional date of establishment and the flying seagull logo on the vast majority of their merchandise.

Clothing offerings by Hollister include T-shirt, polos, shirts, fleece, outerwear, regular or destroyed low-rise jeans, flip-flops, fragrances, boxers and so on.

Abercrombie & Fitch has designed Hollister Company stores to simulate the appearance of vintage beach shacks in an indoor shopping mall.