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Here’s Why Your Magento Store Should Go Mobile ASAP!
by Tech Geekk writer Businesses that are acquainted with the phenomenon of mobile commerce understand the variety of benefits and opportunities it offers. Mobile commerce not only enables traditional retail as well as e-commerce businesses to reach consumers on a broader scale but also provides the scope for more scalability. Moreover, this is especially important since consumer shopping habits have moved beyond the physical world to mobile and desktop devices, this changing the path from discovery to purchase.
The findings of this study validate the pressing need to adopt mobile commerce: According to Statista, the number of smartphone users in the United States is expected to touch 2.5 billion by the end of 2018, whereas the number of smartphone shoppers will reach about 2.87 billion by 2020.
Furthermore, another study estimated the value of global mobile retail in 2018 to be around $669 billion. It also expects that roughly 2 billion people across the globe will execute some form of a mobile transaction by the end of this year. It is abundantly clear that brands, be it brick and mortar or e-commerce, must be able to reach consumers while they travel and connect with them in those precious moments before they make a purchase. What this means is that even though Magento is among the most versatile open-source e-commerce development platform, merely having a Magento store is not sufficient anymore. Sellers must now also focus on mobility.
Here are the key reasons why Magento stores must adopt mobile at the earliest possible:
- Convenience: Because shopping through mobiles is supposed to be convenient and need the minimum amount of effort, such as typing, voice search is quickly emerging as the most sought-after feature among users. Another reason for the rising popularity of voice searches is because of their ability to deliver exceptional ease and speed of communication with the users. Thus, it isn't surprising to see that this functionality has now become an integral part of the e-commerce strategy.
- Location-based marketing: GPS technology has significantly contributed to how mobile applications get developed and leveraged today. Empowered by the ability to track users' location, businesses can target their consumers accordingly. Many companies also use it to offer tailored offers to users, which, consequently, results in better click rates and improved responses. Moreover, this, in turn, allows establishments to improve their sales significantly.
- Compelling online marketing: There is no denying that push notification, a.k.a. In-App notifications are among the best methods of online marketing, especially in e-commerce. What makes them such a great tool is that no matter where the user is and if they are currently accessing the app or not, these marketing messages are delivered to their devices in real-time. Push notifications essentially serve as persistent reminders of a brand and can be used to not only send personalized messages but also inform customers about upcoming promotions, deals, and products.
It is obvious to see that mobile commerce empowers businesses with significant advantages, no matter if they’re trying to bring in a new product or foray into a new market. Moreover, with assistance from a trusted name that offers Magento development services, such as Rishabh Software, the data, and access that provided by mobile commerce can serve an excellent tool to grow the business' market share.
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About Tech Geekk 
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57 connections, 0 recommendations, 253 honor points.Joined APSense since, March 9th, 2016, From San Jose, United States.
Created on Jan 8th 2019 07:44. Viewed 419 times.
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