Here's Why Advertisers in Kolkata Should Release Newspaper Ads in Ei-Samay

by Manoj L. Executive Director

Newspapers serve the role as a link between the outside world and the private life of individuals. We turn our attention towards the print medium to stay updated with the latest happenings in and around our city. Normally preferred to be read in the morning, newspapers have a moral responsibility of providing fair and unbiased information. Upholding this basic prerequisite, it has evolved as an influential tool of advertising in today’s world.

Apart from its daily dose of information and views, a newspaper is a highly-credible source that is essential to lead generation and consequent sales. However, advertisements also seek to inform or educate audiences on certain issues and is not just a promotional tool. For instance, those searching for job opportunities will turn their attention to the recruitment ads in a newspaper.

Similarly, for the sale or purchase of property or even for reporting something in the lost and found section, a newspaper is the best way to get your message across. For any type of advertisement in Bengali newspaper, you can count on Ei Samay that provides an edge over other Bengali newspapers in Kolkata.

Here’s why.

Reasons to Choose Ei Samay for Newspaper Advertisements

Heritage: This newspaper is the product of the Times Group, which is best known for its flagship newspaper The Times of India and the Economic Times. Being clear winners in their own categories and markets, Ei Samay seeks to uphold that heritage and provide close competition to other Bengali newspapers in the region.

Statistics and figures: As per the Indian Readership Survey figures of 2017, an Ei-Samay advertisement is backed by a daily circulation of 277, 384. In fact, it possesses a total readership of 2.6 million and Average Issue Readership (AIR) of almost 1 million. You can get great results from a newspaper advertisement in this publication.

Journalistic skill: Many would argue about the quality of writing owing to its relatively early inception. On the contrary, the response it received was overwhelming. Being youthful yet thoughtful and responsible in every aspect of reporting, some praised its ‘’futuristic flavour’’ while others felt they could ‘’relate’’ more to the newspaper.

Supplements: To target audiences based on several interests, one can find several supplements such as Onnya Samay and Robibaroyari for releasing ads. This serves as an added platform for advertisers and individuals wishing to release an advertisement in this Bengali newspaper.

With its origins in October 2012, this newspaper has risen to stir and cause concern for other Bengali newspapers in the current media sphere. Published by the esteemed Times Group, it is embedded with the same values and objectives that set its other products apart.

Providing real-time news on current affairs relating to sports, politics, lifestyle, entertainment and other disciplines, it has successfully captured the attention of audiences and shows promise as a choice of publication. Thus, there are more than enough reasons why you should consider Ei Samay for your next advertisement.

Make the right choice and see the great results it brings.

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Oct 30th 2019 04:12. Viewed 450 times.

Comments