Articles

Health Considerations Continue as Key Focus of Marketing for Cooking Oil Manufacturers

by Basant K. Global Market Research Reports

Also known as edible oils, cooking oils are commonly derived from a number of sources including animal, plant, and synthetic fats and find extensive application in a wide range of cooking procedures such as frying, baking and as dressings.

Consumers can avail a wide range of cooking oils at their local stores most of which are derived from plant sources such as rapeseed, vegetable, olive, coconut, rice bran, and soya bean. Increasingly, manufacturers are also providing consumers with flavored variants of such oils with the addition of herbs and spices such as chili or garlic, with the aim of attracting a wider range of demographics.

Manufacturers Promote Products with Improved Health Awareness Trends

In the process of selecting and purchasing cooking oils, consumers not only look for options with good flavors but also for oils that support good health. Currently, a number of the more inexpensive edible oils have a high level of trans-fats and undergo heavy processing. This substantially increases the risk of health issues such as coronary heart disease or hypertension. On the other hand, cooking oils with better nutrient profiles and health benefits are proportionally pricier.

The demand for cooking oil around the globe is rising rapidly owing to preference and growing availability of oils that contain lower fat and cholesterol levels. This trend is further supported by the marked improvements in the wholesale and retail distribution networks, in addition to higher yield from crops being used to obtain the raw materials for cooking oil.

Further, the retail sales of cooking oil has risen rapidly with improvements in the distribution networks, which is meeting the ever growing consumer demand arising from rising standards of living and growing disposable incomes. At present, trans-fat free soy bean oil, canola oil, and olive oil are rapidly gaining in popularity. Consequently, manufacturers are choosing to adopt advancements in processing technologies to provide healthier oils at more affordable rates, which will help in covering the disparity between the production and the demand.

Manufacturers Look towards Region Specific Consumption Trends

Cooking oil manufacturers are operating on both national and international levels. Developed countries in regions such as Western Europe and North America are displaying a rising trend of palm and palm kernel oil production, which is aimed towards filling the gap of inadequate rapeseed and soy bean resources in these regions.

On the other hand, in developed regions such as India and China, oil seeds such as sunflower, mustard, coconut, cotton seed, and ground nut displaying unique consumption trends depending on the crop being grown most prominently in the region, which is subject to moderate levels of price fluctuations dependent on crop yields.

Rice bran oil is one of the newer entrants in the industry, which is witnessing high rates of production and consumption in China and India. In addition, blended and sunflower oil is also highly popular and is witnessing steady rates of consumption.

Edible oil manufacturers are largely impacted by regional factors such as weather, crop yields, and government policies. The global industry for cooking oil is largely fragmented with the presence of numerous regional and organized participants. Most new branded cooking oil consumers are rising from the low to middle income categories, owing to a sustained trend of extant consumers switching to more premium oil variants.

Coconut Oil and Ghee Tussle for Space

The preference of Coconut oil across the global cooking oil market has witnessed tremendous growth for a long time. This demand can be accredited to its extensive use not just in cooking applications, but also in personal care and beauty products. However, recently, the oil has witnessed a slow but steady decline, which can be attributed partially to an advisory by the American Heart Association, which discouraged the ingestion of coconut oil owing to the saturated fat content, which boosts cholesterol production in the body.

This trend is further supported by the practice of animal protein and fat based oils, being boosted by natural product labelling. In addition, coconut oil blends with avocado oil, ghee, and olive oil are witnessing growth in adoption rates. Also, a number of manufacturers are making use of specialized distillation processes to remove certain fatty acids from coconut oils, to get rid of the flavors and smells of coconut from the oil, to appeal to wider target audience.

While ghee has long been a widely used ingredient in Indian cooking and Ayurveda medicine, it is rapidly finding space in retail shelves around the world, owing to the growing consumer awareness about the product’s ‘better for you’ health connotations. In addition, ghee is also being promoted by a large number of international chefs and cooking shows for its light nutty flavor, which has increased the interest from home chefs as well.

Increasing options in cooking oils including high smoke points, minimal moisture content and relevant technologies that make cooking more convenient are anticipated to create a favorable environment for cooking oil manufacturers in the near future.


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About Basant K. Innovator   Global Market Research Reports

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Joined APSense since, August 3rd, 2018, From Dublin 2, Ireland.

Created on Jun 18th 2019 08:16. Viewed 257 times.

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