Guidelines For Imperative Conversion Of Yours Magento eCommerce

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

In the field of eCommerce development, Magento is a well-known platform. But Magento Community and Enterprise owners often ask- why they aren’t selling well or why they aren't able to convert traffic into sales. So, don’t worry in this post will show some imperative guidelines you shouldn't leave off your checklist while optimising your Magento Store.

With 26% of market share, there are over 20 Lac online stores actively operating on Magneto. But getting success in the online market, the eCommerce owners are dealing with some tough competition. To sustain in the market with consistent growth an eCommerce development needs world-class functionality and features.

Today in this article we are going to know some crucial points to consider for your Magento eCommerce to get more profit and conversion.

Consideration 1:

You have to launch a mobile-first online shop. Survey shows that nearly 50.25% of all eCommerce traffic and mobile commerce are depending on mobile devices because most of all kinds of online shopping has been done through mobile or smartphone in terms of mobile browser or application.

Survey also shows that there is plenty of Magento store that looks terrible on different smartphones. So what is the way out? Yes, there is a possible solution to recover. You have to implement multi-device methodology by responsive design at your Magento eCommerce development as suggested by Google.

You need to customise your store design such as button like ‘add to cart’ or ‘Buy now’. Make your button design simple and as nominal as the user can use it easily by tapping with their fingertip or thumb.

If you found that your Magento store isn’t responsive then you have to develop mobile-friendly store as soon as possible. You have to choose a proper responsive theme and multi-device methodology as discussed above.

Consideration 2:

To become distinctive you need to prefer a professionally designed custom Magento theme over free Magento theme. It is too common for the eCommerce store they retail different product or service focussing on different user demography but using customised Magneto-theme can be a game-changer. If you have still doubt about the said recommendations, here given some supportive points to clear the doubt.

Branding: Using the predefined theme or free theme can be fatal for your business success. Generally, free themes are randomly used and the user gets familiar with it. So when the user visits at your store they will not found any uniqueness or they will think your page is not genuine due to similarities with other brands. To get rid of this you need to customise your store theme as per your products and services for creating a brand identity.
Upgrades: As an ever-growing platform, Magento always adding features and upgrades continuously but free themes might not get any upgrades or exciting features due to some commonly found errors. Free themes aren't errorless so always choose a custom-built theme.
Technical Support: The worst drawback of a free theme is there isn’t any dedicated technical support. So if you get any error you have no supportive assistance to get over.
Extra Functionality: To become over the top at eCommerce market you store need to be equipped with some extra functionality which can be a factor of popularity but there isn’t any extra functionality if you choose a free theme.

Consideration 3:

For an eCommerce store customisation of cart page is most vital for conversion. To get sales success you need to encourage your shoppers to continue the checkout process when they are at the cart page.

Cart-page customisation can be done by altering a default button with a nominal yet attractive design and eye-catching colour instead of using the default Magento checkout button which can attract customer to tap on it to complete the successful transaction.

Conclusions:

Apart from the above said three consideration, to generate more revenue and making your eCommerce store ROI driven you have to adapt some optimisation tips given here

Optimise your product page and search
Optimise for speed and avoid logjams
Work on your unique selling points.

If you are still confused please consult with professional Magento eCommerce development company for the same and they will guide you further.

Jonathan Paul developing stable and custom-built cutting-edge Magento eCommerce for years he has gathered immense knowledge and experience in this field and right now working with an award-wining Magento eCommerce development company, PHPProgrammers in Australia, to deliver ROI-driven and profitable Magento themed store for every business needs.